venerdì 8 aprile 2011

Qr Code New Guide of Terni

Il Giorno 02 Aprile, presso la Sala Tirreno della Borsa Mediterranea del Turismo l'Assessorato al Turismo del Comune di Terni, unitamente al DITT e alla Vanni Editore, hanno presentato la Guida " Terni, la Città tra i due Fiumi ". L'innovativa guida multimediale su Terni con i QR Code. I lavori preparaatori e durante la conferenza saranno coadiuvati dallal BMT e dall'Agenzia Julienews di Napoli.


On 02 April, at the Sala Tirreno of BMT (Borsa Medeterranea of Tourism Department of Tourism of the Municipality of Terni, together with the Ditt and Vanni Editore, have presented the new travel Guide with Qr code "Terni, a city between two rivers. " The innovative multimedia guide to Terni QR Code with the preparatory work and during the conference would be supported by the BMT and Julienews of Naples

Destination Manager
Dr. Omero Mariani

giovedì 2 dicembre 2010


THINK TANK 2010 Umbria, Todi

It has just ended three days ago the Think Tank of the Umbria in the 5th Workshop of the Thematic Discussion of Tourism held in the historical location of the Palazzo del Vignola Todi November 24th to 27th

The object of study was. "Quality and Tourism responding today to the challenges of tomorrow "

The audience of experts, who composed the intelligence of the Think Tank has been selected by the Region of Umbria to suit skills and experience. The most interesting thing was that the delegates have been selected not only as the representatives of the sector but also in other sectors [ie municipal police commander] and organizations that influence the experience of the traveler, even in an "indirect." Way [The Normann's constellation value].

Coordinated by Professor Sandro Formica, associate professor of Florida International University, who after an hour of briefing on the format of the Think Tank called experts to break with the past and plan the future leveraging is likely to be as the evolution of the system here in the next 5 years.

The 6 tables were designed to discuss various topics assigned, coordinated by an expert selected by the professor, whose results in turn were synthesized and collected in giant leaves and ideally a hanging wall for the vote of all the experts participating in the think tank. Were selected only those subjects who collected the majority consensus of the participants and the debate that arose, he admitted only additions approved unanimously. Was thus created a share on total goals.

The method involved the analysis of force [trends] that will impact tourism and the destination, the analysis of the impact of forces on the tourism sector, developing the strategy and identification of competences.

The interactive seminar, was to flush out the moving targets have not yet come into being and define future scenarios, at a glance:

1. identification of the forces that affect the tourism sector
2. estimate the impact and timing of forces in the preceding paragraph
3. create competitive methods that are based only on points 1 and 2
4. identifying the new basic skills that will be needed to develop competitive methods

The examined FORCES

• Environmental policy statement
• Social-cultural environment
• Environment Technology
• Environment and sustainable ecological

Where the word environment was conceived in its broadest sense.
The results of the two days were summarized by night staff coordinated and presented by Professor Formica Saturday 27 to the authorities and business operators, for the 5th Seminar on Tourism, organized by the Region of Umbria

In summary these are the objectives

1. The establishment of a Destination Management Organization (DMO) to process the Governance
2. The creation of a Destination Management System (DMS) management system of the destination, similar to a portal, but much more complex structure
3. The implementation of the Green Network: environmentally sustainable mobility, energy conservation and Carbon Free Citadel (both very interesting and strategic for Terni, in my opinion)
4. The design of an e-TRAVELMATE traveling companion and the development of Augmented Reality applications already used by Smartphones
5. You - Umbria, playing with words to YouTube, the realization of a control room for the management and development of events in Umbria.

And much more is revealed during the course of the think tank and within all the material must be synthesized into formal planning documents. The presentation slides have not yet been published.

The undersigned, as well as making available its thirty years experience in the sector, specifically by failing to provide its contribution in relation to the development of tourism linked to the new Web 2.0-based technologies already available.

At the end of the meeting raised the idea that was immediately taken to establish a working group called THINK TANK UMBRIA 2010, using the digital platform made available by Facebook, which have been fed and are flowing as well as the President of the Region of Umbria Hon Catiuscia Marini, Councillor Fabrini, Sonia Berrettini, even the most expert who participated in the Think Tank, the logic is to continue in the experience of permanent think tank format and to network in an optical system development to prepare the ground for the next appointment. In computer jargon is called Enterprise 2.0

Multimedia communication that technology provides has been widely debated during the course of the think tank, but even more was the generation of the value that produces the same to exploit the full potential emerged in the communications field. The images have been widely used during the course of the final presentation, and increased, enhancing the impact of communication effectiveness of the presentation.
A small example is also from this report.

(to watch the video yet it must be registered).

Friendly Yours,

Destination Manager
Dr. Omero Mariani

venerdì 19 novembre 2010

World Travel Expo, Assisi 2010

Assisi, busy day today at the first WTE. Today started the first edition of the World Travel Expo. An Expo in which many Sites belonging to UNESCO's World Heritage List took part. Busy but very interesting. Besides the expo during the conference the speeches of the delegates where about sustainable tourism and slow destination. This has ended the first day of the World Tourism Expo, in Assisi. An initiative that has involved, national, regional and local authorities and more than 20 Italian and foreign exhibitors had the opportunity to present proposals for excursions of UNESCO's list sites.

Here a little video of the day.

The conference on tourism and cultural sustainability has emerged with clear notes to maintain the excellence of UNESCO, but also to enhance them in a perspective of sustainability.

Travellers and more and more interested in experiential initiative and they expect to travel and need more tailor made responses. Emotional impact is needed in order to match new travellers needs.

Much satisfaction was expressed by participants in the initiative.

Destination Manager
Dr. Omero Mariani

venerdì 22 ottobre 2010

Destination's e-Business analysis

Dear Friends and Follower,

now I got found some great slides about destination e-business, which I have the pleasure to share with You.

These slides approve and submit my thesis and my first report on 'e-IAT.

I congratulate the authors

Destination Management, I believe, will be the framework that will govern the management of tourist destinations of success in the near future.

Destination Manager
Dr. Omero Mariani

giovedì 14 ottobre 2010

Tourist Info Test Web 2.0 - Report - soon on English too

Dear Friends and Followers,

here I have written the fist Report of the Web 2.0 Test applied to the tourist office of the destination I manage.

The report will be presented on Saturday at the first Italian Hospitality Meeting in Lazise, province of Verona on the 16th October 2010. So the ones who are able to read this report before, are lucky because websurfer. Tomorrow I have to drive to reach, Lazise, so I had to post it right today. Tomorrow I have no time available, and on Sunday the show goes on.

I have to ask You all a favour, don't copy and paste the post before the 16 October afternoon. Let me present it first. Thank you in advance.

All rights are reserved and You can free the rights by quoting the author.

Thank You all !!

Destination Manager
Omero Mnariani

mercoledì 13 ottobre 2010

The new traveller...

" ...At a time when customers have ceased to trust brands; when they favor the recommendations of friends and peers over the exhortations of sales personnel;

and when they can research a producer’s claims or compare supplier’s prices on their mobiles as they walk to the check out stand, loyalty cannot be bought.

It can only be earned through assiduous attention to detail, through rigorous honesty, through genuine respect for the customer’s intelligence and through genuine"

quote from: Tourism Internet Marketing 2.0.

I do agree totally, now I got even a quote on what for a long time has been just my perception.

Think over !!

Destination Manager
Omero Mariani