GLOBAL TRAVEL MARKETING, Destination Manager, What's on in Tourism

Qr Code New Guide of Terni

2011-04-08T11:36:00.016+01:00

Il Giorno 02 Aprile, presso la Sala Tirreno della Borsa Mediterranea del Turismo l'Assessorato al Turismo del Comune di Terni, unitamente al DITT e alla Vanni Editore, hanno presentato la Guida " Terni, la Città tra i due Fiumi ". L'innovativa guida multimediale su Terni con i QR Code. I lavori preparaatori e durante la conferenza saranno coadiuvati dallal BMT e dall'Agenzia Julienews di Napoli.

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On 02 April, at the Sala Tirreno of BMT (Borsa Medeterranea of Tourism Department of Tourism of the Municipality of Terni, together with the Ditt and Vanni Editore, have presented the new travel Guide with Qr code "Terni, a city between two rivers. " The innovative multimedia guide to Terni QR Code with the preparatory work and during the conference would be supported by the BMT and Julienews of Naples

Destination Manager
Dr. Omero Mariani

THINK THANK UMBRIA 2010, Todi

2010-12-02T14:37:00.036Z

THINK TANK 2010 Umbria, Todi

It has just ended three days ago the Think Tank of the Umbria in the 5th Workshop of the Thematic Discussion of Tourism held in the historical location of the Palazzo del Vignola Todi November 24th to 27th

The object of study was. "Quality and Tourism responding today to the challenges of tomorrow "

The audience of experts, who composed the intelligence of the Think Tank has been selected by the Region of Umbria to suit skills and experience. The most interesting thing was that the delegates have been selected not only as the representatives of the sector but also in other sectors [ie municipal police commander] and organizations that influence the experience of the traveler, even in an "indirect." Way [The Normann's constellation value].

Coordinated by Professor Sandro Formica, associate professor of Florida International University, who after an hour of briefing on the format of the Think Tank called experts to break with the past and plan the future leveraging is likely to be as the evolution of the system here in the next 5 years.

The 6 tables were designed to discuss various topics assigned, coordinated by an expert selected by the professor, whose results in turn were synthesized and collected in giant leaves and ideally a hanging wall for the vote of all the experts participating in the think tank. Were selected only those subjects who collected the majority consensus of the participants and the debate that arose, he admitted only additions approved unanimously. Was thus created a share on total goals.

The method involved the analysis of force [trends] that will impact tourism and the destination, the analysis of the impact of forces on the tourism sector, developing the strategy and identification of competences.

The interactive seminar, was to flush out the moving targets have not yet come into being and define future scenarios, at a glance:
•
1. identification of the forces that affect the tourism sector
2. estimate the impact and timing of forces in the preceding paragraph
3. create competitive methods that are based only on points 1 and 2
4. identifying the new basic skills that will be needed to develop competitive methods

The examined FORCES

• Environmental policy statement
• Social-cultural environment
• Environment Technology
• Environment and sustainable ecological

Where the word environment was conceived in its broadest sense.
The results of the two days were summarized by night staff coordinated and presented by Professor Formica Saturday 27 to the authorities and business operators, for the 5th Seminar on Tourism, organized by the Region of Umbria

In summary these are the objectives

1. The establishment of a Destination Management Organization (DMO) to process the Governance
2. The creation of a Destination Management System (DMS) management system of the destination, similar to a portal, but much more complex structure
3. The implementation of the Green Network: environmentally sustainable mobility, energy conservation and Carbon Free Citadel (both very interesting and strategic for Terni, in my opinion)
4. The design of an e-TRAVELMATE traveling companion and the development of Augmented Reality applications already used by Smartphones
5. You - Umbria, playing with words to YouTube, the realization of a control room for the management and development of events in Umbria.

And much more is revealed during the course of the think tank and within all the material must be synthesized into formal planning documents. The presentation slides have not yet been published.

The undersigned, as well as making available its thirty years experience in the sector, specifically by failing to provide its contribution in relation to the development of tourism linked to the new Web 2.0-based technologies already available.

At the end of the meeting raised the idea that was immediately taken to establish a working group called THINK TANK UMBRIA 2010, using the digital platform made available by Facebook, which have been fed and are flowing as well as the President of the Region of Umbria Hon Catiuscia Marini, Councillor Fabrini, Sonia Berrettini, even the most expert who participated in the Think Tank, the logic is to continue in the experience of permanent think tank format and to network in an optical system development to prepare the ground for the next appointment. In computer jargon is called Enterprise 2.0

Multimedia communication that technology provides has been widely debated during the course of the think tank, but even more was the generation of the value that produces the same to exploit the full potential emerged in the communications field. The images have been widely used during the course of the final presentation, and increased, enhancing the impact of communication effectiveness of the presentation.
A small example is also from this report.

LINKs:
Group:
PHOTOALBUM 1
PHOTOALBUM 2
VIDEO 1
(to watch the video yet it must be registered).

Friendly Yours,

Destination Manager
Dr. Omero Mariani

World Travel Expo, Assisi 2010

2010-11-19T17:26:00.007Z

Assisi, busy day today at the first WTE. Today started the first edition of the World Travel Expo. An Expo in which many Sites belonging to UNESCO's World Heritage List took part. Busy but very interesting. Besides the expo during the conference the speeches of the delegates where about sustainable tourism and slow destination. This has ended the first day of the World Tourism Expo, in Assisi. An initiative that has involved, national, regional and local authorities and more than 20 Italian and foreign exhibitors had the opportunity to present proposals for excursions of UNESCO's list sites.

Here a little video of the day.

The conference on tourism and cultural sustainability has emerged with clear notes to maintain the excellence of UNESCO, but also to enhance them in a perspective of sustainability.

Travellers and more and more interested in experiential initiative and they expect to travel and need more tailor made responses. Emotional impact is needed in order to match new travellers needs.

Much satisfaction was expressed by participants in the initiative.

Destination Manager
Dr. Omero Mariani

Destination's e-Business analysis

2010-10-22T11:57:00.005+01:00

Dear Friends and Follower,

now I got found some great slides about destination e-business, which I have the pleasure to share with You.

These slides approve and submit my thesis and my first report on 'e-IAT.

10 Keys for Destination Management and Marketing - Part 1

View more presentations from South African Tourism.

I congratulate the authors

Destination Management, I believe, will be the framework that will govern the management of tourist destinations of success in the near future.

Destination Manager
Dr. Omero Mariani

Tourist Info Test Web 2.0 - Report - soon on English too

2010-10-14T14:58:00.011+01:00

Dear Friends and Followers,

here I have written the fist Report of the Web 2.0 Test applied to the tourist office of the destination I manage.

The report will be presented on Saturday at the first Italian Hospitality Meeting in Lazise, province of Verona on the 16th October 2010. So the ones who are able to read this report before, are lucky because websurfer. Tomorrow I have to drive to reach, Lazise, so I had to post it right today. Tomorrow I have no time available, and on Sunday the show goes on.

E marketing web 2.0 report

View more presentations from Omero Mariani.

I have to ask You all a favour, don't copy and paste the post before the 16 October afternoon. Let me present it first. Thank you in advance.

All rights are reserved and You can free the rights by quoting the author.

Thank You all !!

Destination Manager
Omero Mnariani

The new traveller...

2010-10-13T20:42:00.004+01:00

" ...At a time when customers have ceased to trust brands; when they favor the recommendations of friends and peers over the exhortations of sales personnel;

and when they can research a producer’s claims or compare supplier’s prices on their mobiles as they walk to the check out stand, loyalty cannot be bought.

It can only be earned through assiduous attention to detail, through rigorous honesty, through genuine respect for the customer’s intelligence and through genuine".

quote from: Tourism Internet Marketing 2.0.

I do agree totally, now I got even a quote on what for a long time has been just my perception.

Think over !!

Destination Manager
Omero Mariani

Terni's " Notte Bianca ", rather is better than nothing

2010-10-04T20:51:00.005+01:00

Photo courtesy, Fiorella Chiappelli

Terni ON, the issue "zero" of the Notte Bianca (all night long street entertainement) has boomed

The market said yes to the test.

Of course we knew that the format of the white night was spot-on, but organize it in a hurry has aroused the fears of many, including myself.

Too little time to communicate it all over the Region.

But it was the edition "zero".

It was necessary to feel the reactivity index of the public and shops.

Both have said "yes."

And everyone saw that Terni is alive. (Dozing under the veil of indifference, but when the tease with the ideas and initiatives the city says yes).

The City always responds!

One thing to be taken into account for the next edition.

Chapeau and reason to those who have believed from the start!

Moreover, the old adage proves that Rather is better than nothing Rather! And it's true!

DM - Omero Mariani

XXIX Flagplayers National Parade, Terni

2010-09-11T18:18:00.009+01:00

Dear Friends and Followers,

let me spend some more words to introduce You this Medival Parade. More than 21 team challenged for the italian national award: the best single flagplayer.
Medival Musicians played music of bygone time and the atmoshpere was sparkling. People enjoyed the show along the streets. This year I have been able to catch the location, by organising this event in my town. In the future who knows.

Friendly Yours,

Destination Manager
Dr. Omero Mariani

Ciack ...ALICE

2010-06-26T16:34:00.001+01:00

Post Convention Tour, Meeting in Umbria

2010-06-26T15:21:00.008+01:00

Dear Friends and Followers,

here a short clip on the the last day of Meeting in Umbria.

We ended at the lake of Piediluco, having dinner at the marvellous terrace you have enjoyed in this clip.

Destination Manager
Dr. Omero Mariani

MICE, Meeting in Umbria Workshop

2010-06-18T18:11:00.016+01:00

Opening ceremony this morning in Perugia, with a meeting at Palazzo Donini, the third edition of 'Meeting in Umbria - Umbria Travel MICE Exchange conference to which take part sixty tour operators from all over Italy, and twenty-two operators in Umbria.

'Umbria - said the regional minister for tourism and culture Fabrizio Bracco during the meeting - as well as facilities for congress, offers the added value of an area in which you combine art and culture, history, traditions, environment, landscape, food and wine.'' The offer is rich and varied and that 'can express the soul of Umbria, its' way of living ' according the ' claim ' chosen to promote the unity ot the region. This was also emphasized in the speeches of the Tourist councillor of the Province of Perugia Roberto Bertini, and by the councilor for economic development and tourism of the Municipality of Perugia Lomurno Joseph, and by City councillor for and Valentinians Events Valentinians of Terni Dr. Roberto Fabrini and by the President of the Chamber of Commerce of Perugia, George Mencaroni.

Mr. Cimicchi introduced the works, Chief Executive of the Umbrian Tourist Board: " tourism in general and in particular and MICE - 'was said during the meeting - passed through a not flourishing period. Italian Data Centre of MICE showed a decline in average stay of delegates in the various destinations. this i, due to the reduced budget available to promoters and participants. The presence of Umbria indicates, however, that the ability 'and attention to the needs of the market is still rich, particullary in MICE.''

'Meeting in Umbria', which will end 'June 20th, and' was organized by the Tourist promotion board in collaboration with The Region of Umbria, Foundation of Bank Cassa di Risparmio Perugia, Perugia Municipality and the Chamber of Commerce of Perugia.

Destination Manager
Dr. Omero Mariani

e-IAT: L'informazione turistica corre sul Web 2.0 ©®

2010-06-08T12:37:00.010+01:00

Ogni viaggio inizia con Google. Quasi non ce ne accorgiamo ma la la prima informazione turistica che si cerca presuppone automaticamente l'accesso ad Internet. L'importanza dello strumento e la rapidità con la quale si diffonde ha modificato sostanzialmente le modalità di ricerca dell'informazione turistica. Ma siamo pronti ?

Internet in generale e il blogging, in particolare, hanno ampliato il mercato delle idee nella comunità globale. Incoraggiando la discussione e la collaborazione, a contribuire alla rapida identificazione di situazioni che devono essere affrontate, in tutti i settori, tra cui in modo sostanziale ed irreversibile nel settore turistico.

Più in generale, il blogging e, micro blogging è il prossimo passo in un processo di promozione della informazione che dalla radio alla TV si muove verso servizi di internet tipo Facebook, Twitter, Youtube e similari.

L'ampiezza e la profondità della blogsfera mette a disposizione, a costi contenuti, sofisticati strumenti di informazione e particolari esperienze. Commenti, follow-up, post e likes permettono di usufruire di idee originali che debbono essere raffinate e perfezionate e si stanno diffondendo in tutto il mondo con rapidità sbalorditiva. Ciò da un potere ai blog, che TV e Radio non hanno. Un blogger può pubblicare un commento, una recensione un post e, in pochi minuti, centinaia di persone possono rispondere e condividere la stessa impressione o opinione.

Tutto questo converge in una nuova tendenza guidata dalla blogsfera: la globalizzazione della libertà di dire, porta ad una consumatore/turista più consapevole, più esigente, più informato, più pretenzioso. Come guadagnare flussi turistici con i blog tradizionali, come fare opinione, come informare, come orientare le scelte dei turisti in modo libero e spontaneo. Ecco la sfida che, senza una autorità, senza il controllo dei media, continuerà a crescere al di là della portata dei confini, delle destinazioni e dei mercati.

Sorti ed ipotizzati nel 1999 nel Web hanno trovato implementazione i principi di e-marketing riassunti nel Cluetrain Manifesto, ossia 95 tesi che cercando di riadattare il marketing classico al marketing on line sono state prese a modello come nuovo riferimento per adattare le tecniche dei Siti Web. Riportiamo qui brevemente i principi salienti: “ Storicamente, affermano gli autori, il mercato era un luogo in cui persone si riunivano e parlavano tra loro (tesi 1): potevano discutere dei prodotti disponibili, del prezzo, della reputazione e in tal modo si tenevano in contatto con gli altri (tesi 2-5). Gli autori quindi affermano che Internet fornisce un mezzo per chiunque sia connesso a Internet per rientrare in un siffatto mercato virtuale e, ancora una volta, raggiungere un tale livello di comunicazione tra le persone. Questo, nell'era dei mass media , prima di Internet, non era possibile (tesi 6)”.

Senza entrare nello specifico e senza affermare che tutto sarà diverso, certamente si può per asserire che alcuni sostanziali modifiche ai comportamenti tra Azienda/Consumatore si possono già registrare, ciò vale anche per il settore turistico. Si pensi alla rivoluzione delle compagnie Low cost e ai Check In negli aeroporti, che possono essere fatte comodamente dal telefonino di terza generazione, e-booking, e-ticketing, e-check-in sono modalità che si vanno diffondendo sempre di più.

Ne deriva che pertanto la prossima generazione dei siti e blog saranno più orientati all'interazione con gli utenti/clienti/turisti. Non informazione tout court, piatta, ma informazione interattiva con commenti, post e recensioni ad eventi e servizi turistici in tempo reale,ivi incluso il booking on line e il reportage del viaggio e la vacanza da parte del turista fruitore.

Fenomeno che durante il corso del 2009 esplode con l'affermazione dei social media e degli applicativi Web 2.0, che hanno registrato un crescita esponenziale e inarrestabile che perdura ancora di centinaia e centinaia di milioni di persone. Le regole del marketing turistico stanno per essere riscritte in base alle nuove esigenze che questa silenziosa e spontanea rivoluzione mediatica.

Si richiama in merito che il marketing turistico dopo aver per decenni fatto leva sulle vecchie e famose “ 4P “ Prodotto-Prezzo-Posizionamento-Promozione del marketing classico sposta la propria attenzione alle 4C dall'inglese customer value (valore del cliente) -costo-comunicazione -commodity (bene di largo e generale consumo) fino a pervenire oggi alle 4C più due 2S come computer-comunicazione-content-consumatore-system-service nuovo paradigma per l'approccio al Web 2,0 come presentato di recente presso il MIP Università di Milano con il prof-guru Mr. Kotler e professore Giuliano Noci (A.Kornfeind)

Da una primissima osservazione e analisi si può già asserire che il Il Web sociale (social web) ha spostato l'esperienza online dalla funzione di ricerca di news da parte del consumatore, a creare, il collegamento e lo scambio di informazioni ed esperienze tra gli utenti e tra questi con l'azienda ed istituzioni.

Ieri i turisti più passivi oggi navigatori interattivi del Web ed essi stesi generatori di contenuti di siti (UGC user generated content, es. Tripadvisor)

Il turista è diventato collaboratore, commentatore, reporter di viaggi e vacanze ed il suo strumento di comunicazione e diffusione è il Web. Questo cambiamento fondamentale nel modo in cui i turisti utilizzano il web sta avendo un impatto enorme sul turismo e sul mercato dei di viaggi online. Il turista scrive, opinioni, pubblica recensioni, condivide foto, persino la pianificazione di un viaggio viene fatta in condivisione. Realizzano proprio blog tematici e diventano così tutti turisti/utenti/navigatori che influenzano il modo di connettersi e interagire con i fornitori, prodotti e servizi e ne vengono a loro volta influenzati.

Esplodono siti Social Media in Viaggi: Nascono società di analisi del traffico delle attività delle OTA (Agenzia Viaggi On line). L e-tourism diventa una realtà in grado di influenzare masse di turisti nella scelta di consumo delle proprie vacanze.

L'impatto dei social media per le principali categorie di viaggi online delinea le implicazioni per le aziende turistiche che desiderano sfruttare le potenzialità di questa forma di comportamento estremamente dinamico del turista viaggiatore.

Saper valorizzare al meglio gli strumenti del Social Web è una chiave di successo sempre più importante per coloro che hanno bisogno di comprendere meglio i loro clienti e migliorare la loro capacità di connettersi con loro on-line. Essere presenti nel Web in modo strategico consente alle Istituzioni, Imprese, Alberghi, Adv, una notevole potenzialità che bisogna saper prendere al volo.

In questo mare di informazione non può mancare l'informazione turistica istituzionale, con il suo linguaggio, puntuale, veritiero ed imparziale. Già in Europa molti uffici di informazione ed accoglienza turistica “ Tourist Office “ hanno aperto pagine istituzionali su Facebook, Twitter, Youtube, Tripadvisor e similari. Siti che hanno decine di milioni di visitatori al giorno e che determinano quali opinion leader gli orientamenti e le opinioni dei consumatori.

L'impatto di informazione risulta essere notevole. Internet genera ed opera attraverso automatismi di straordinaria potenza ed efficacia, senza sosta, riposo e tregua. Un prezioso alleato sotto il profilo dell'informazione e della comunicazione. Attualmente si registra una efficacia nel networking, ossia su una straordinaria capacità di mettere in relazione professionalità con l'intento di condividere l'esperienza lavorativa. Il 2010 presumibilmente vedrà rafforzare questa tendenza.

La deduzione logica è che si tratta di uno strumento di straordinaria potenza comunicativa e di penetrazione nei mercati sotto il profilo della comunicazione e dell'informazione. Si riesce a contattare turisti/utenti/clienti laddove essi cercano le informazioni turistiche. Si interagisce con loro prima ancora che essi arrivino nella destinazione. Si crea affidabilità e si lascia intendere il grado di ospitalità ed accoglienza presenti nel territorio. Ospitalità ed accoglienza che potranno testare de visu una volta arrivati nello IAT a conoscere l'operatore o a ritirare il kit di vacanza. In tal maniera la “A” di Accoglienza diventa strategica, non mera accoglienza una volta arrivati in destinazione, ma accoglienza strategica “ a casa loro” in grado di orientare la scelta della vacanza e della destinazione finale.

Si tratta di vie innovative. Tutte in divenire. Tutte da verificare, ma di certo stanno riscrivendo la geografia dei palinsesti di comunicazione. Non solo TV, Radio, Stampa e riviste, ma Web, Networking, Pianificazione della Vacanza, fino all'organizzazione del Dynamic Packaging.

Inoltre si tenga presente che si tratta di un Utenza multi target e multi età, professionale, amatoriale, etc. altrimenti irraggiungibile, se non al prezzo di costi elevatissimi di pubblicità su reti nazionali o internazionali.

Si pone pertanto l'esigenza di essere presenti con le informazioni turistiche laddove i turisti/clienti le cercano in maniera organizzata e con il linguaggio multimediale tipico del web, al fine di poter incidere sulle leve motivazionali della scelta della destinazione e in sostanza muovere i loro orientamenti verso la destinazione di appartenenza.

Cordialmente

All Rights Reserved ®©. Tutti i diritti sono riservati. L’uso e la riproduzione del testo o di parte di esso sono consentiti solo previa autorizzazione espressa da parte dell’autore. Per contatti omero.mariani@libero.it

ENGLISH

e-IAT: Tourist Information runs the Web 2.0 © ®

Every journey begins with Google. Most do not realize it but the first tourist information automatically assumes you are looking for Internet access. The importance of the instrument and the speed with which it spreads substantially altered the search mode of tourist information. But are we ready?

Internet in general and blogging in particular, have broadened the market of ideas in the global community. Encouraging discussion and collaboration, contributing to the rapid identification of situations that must be addressed in all sectors, including a substantial and irreversible in the tourism sector.

More generally, blogging and micro blogging is the next step in a process of enhancing information from radio to TV is moving to Internet services like Facebook, Twitter, YouTube and similar.

The breadth and depth of the blogosphere provides, affordable, sophisticated tools for information and special experiences. Comments, follow-up, post and likes are designed to offer original ideas that must be refined and improved and are spreading throughout the world with astonishing speed. This gives a power to blogs and TV and Radio are not. A blogger can post a comment, a review of a post and, within minutes, hundreds of people can meet and share the same feeling or opinion.

All this converges in a new trend driven by the blogosphere: the globalization of freedom of speech, leading to a consumer / visitor more knowledgeable, more demanding, more informed, more pretentious. How to earn tourist flows with traditional blogs, how to say, how to inform, guide the choices of the tourists as free and spontaneous. Here's the challenge, without authority, without control of the media continue to grow beyond the reach of the boundaries of destinations and markets.

Arose in 1999 and assumed the Web have found the implementation of e-marketing principles summarized Cluetrain Manifesto, or 95 trying to revise the thesis that classical marketing to online marketing has been taken as new reference model for adapting the techniques of Web Sites . We report here briefly the main principles: "Historically, say the authors, the market was a place where people met and talked with each other (thesis 1): they could discuss the products available, price, reputation and this will kept in contact with others (theses 2-5). The authors then argue that the Internet provides a means for anyone connected to the Internet to be part of such a virtual market, and once again reach that level of communication between people. This, in the era of mass media, before the Internet was not possible (thesis 6).

Without entering into, and claims that everything will be different, you can certainly say that for some substantive changes to the conduct of Company / Consumer are already registered, this is also true for the tourism industry. Think of the revolution of low cost airlines and Check in at airports, which can be done easily by third-generation mobile phone, e-booking, e-ticketing, e-check-in procedures that are becoming increasingly common.

It follows therefore that the next generation of sites and blogs will be more focused interaction with users / customers / tourists. No information outright, flat, but interactive information with comments, post reviews and events and tourist services in real time, including the online booking and reporting of travel and holiday tourists from the user.

Phenomenon during the course of 2009 explodes with the rise of social media and Web 2.0 applications, which recorded an exponentially growing and unstoppable which continues for hundreds of millions of people. The rules of tourism marketing are being rewritten according to the new demands that this silent and spontaneous media revolution.

Relies on the tourism marketing for decades after that leverage both old and famous "4P" Product-Price-Promotion-marketing classic Positioning shifts his attention to English 4C customer value (customer value) cost- Communication-commodity (well wide and general consumption) to arrive today at 4C and two 2S as computer-communication-content-consumer-service-system approach to the new paradigm for Web 2.0 as recently presented at MIP University of Milan with Prof. Kotler and professor-guru Mr. Giuliano Noci (A. Kornfeind)

From a very early observation and analysis we can already say that the Social Web (Social Web) has moved the online experience from the search feature news from the consumer to create, connect and exchange information and experiences between users and between these institutions and with the company.

Yesterday tourists more passive interactive Web browsers now, and they spread generated content sites (UGC user generated content, eg. Tripadvisor)

The tourist has become a collaborator, commentator, reporter and holiday travel and its dissemination and communication tool is the Web This fundamental change in how visitors use the web is having a huge impact on tourism and travel market Online. The tourist writes reviews, public reviews, photo sharing, even planning a trip is made in sharing. They create their own blog topic and thus become all visitors / users / browsers that affect how to connect and interact with vendors, products and services and are themselves affected.

Social Media sites explode Travel company born of traffic analysis of the activities of the OTA (online travel agency). The e-tourism becomes a reality in a position to influence the masses of tourists in the choice of consumption of the holiday.

The impact of social media for the main categories of online travel outlines the implications for tourism companies wishing to exploit the potential of this form of highly dynamic behavior of the tourist traveler.

Knowing how to make the best tools of the Social Web is an increasingly important key to success for those who need to understand their customers better and improve their ability to connect with them online. Be present in the Web strategically helps institutions, businesses, hotels, Adv, a significant potential that we must be able to take flight.

In this sea of information can not miss the tourist information institution, with its language, timely, truthful and impartial. Even in Europe many information offices and tourist accommodation "Tourist Office" opened institutional pages on Facebook, Twitter, YouTube, Tripadvisor and similar. Sites that have tens of millions of visitors a day and determine the guidelines and opinion leaders such as consumer reviews.

The impact of information appears to be considerable. Internet creates and operates through automation of extraordinary power and effectiveness, without a break, rest and respite. A valuable ally in terms of information and communication. Currently there is an efficiency in networking, namely on a extraordinary ability to relate professionally with the intent to share the experience. The year 2010 will likely reinforce this trend.

The logical deduction is that it is an instrument of extraordinary power to communicate and market penetration in terms of communication and information. You can contact visitors / users / customers when they seek tourist information. He interacts with them even before they arrive at the destination. It creates confidence and suggests the degree of hospitality and welcome in the area. Hospitality and welcome which will test visually once you know the IAT to the operator or withdraw kit holiday. In this way the "A" Home becomes strategic, not merely welcome upon arrival at destination, but the host strategic "at home" to guide the choice of vacation and your final destination.

This innovative ways. All in flux. All will be checked, but certainly they are rewriting the geography of communication schedules. Not just TV, Radio, Print and magazines, but the Web, Networking, Planning Vacation, organization of Dynamic Packaging.

Also please note that this is a multi-user and multi target age, professional, amateur, etc.. otherwise unattainable if not for the price of high costs of advertising on national or international networks.

There is therefore need to be present with the tourist information where tourists / customers seek in an organized manner and with the multimedia language typical of the web, in order to affect the motivational levers for the choice of destination and essentially move their guidance to the destination of belonging.

Cordially

® © All Rights Reserved. The use and reproduction of text or part thereof is permitted only with express permission from the author. To contact omero.mariani @ libero.it

Destination Manager
Dott. Omero Mariani

Genuine Mummies in the Cript, Ferentillo Terni

2010-04-21T22:04:00.010+01:00

Dear Friends and Followers,

I have the pleasure to showing You some pictures of the Mummies in Ferentillo, a small village near Terni, in the Valnerina Valley. Central Italy one and half hour from Rome.

These are naturally mummified bodies and process is due to a bacterium, which absorbs the water in the tissues of the bodies.

Enjoy the Video.

Destination Manager
Dr. Omero Mariani

f-re.e Munich, outlook

2010-02-20T06:23:00.006Z

Dear Friends and Followers,

here a new short clip on f.re.e 2010, just before opening the second day of fair.

As you see, people is coming in the Fair right now. At the end of the day is was a positive day.

Friendly Yours,

Destination Manager
Dr. Omero Mariani

FREE 2010 Munich Germany

2010-02-18T18:04:00.004Z

Dear Friend and Followers,

this time I have the pleasure to introduce to You to the World of FREE 2010 (Freizeit, Reisen und Erholung Messe Muenchen) in Munich, the biggest travel fair here in Bavaria, South Germany.

You will read more comment on the video... to be continued -

Destination Manager
Dr. Omero Mariani

Salon des Vacances 2010,

2010-02-16T18:41:00.004Z

Dear Friends and Followers,

here a short videoclip on Salon des Vacances in Brussels: this Year a great success of pubblic

Destination Manager
Dr. Omero Mariani

Branding an Event: Saint Valentine's Official Celebration

2010-01-28T18:20:00.026Z

Dear Friends and Followers,

here we go, with branding an Event. In this case we try to build the indentity of the event. The concept is to link Saint Valentine to his birthplace and homeland. We take advantage from his celebration, which take place in Terni around the 14th February every Year. 48 days long of Events.

Moving from the concepto to mix the sacred and profane aspects the result is the brand that you see with the pastoral staff of Bishop Valentine, taken from the portrait of Renaissance Piermatteo D'Amelia shown in the picture.

We then joined the heart symbol of love for excellence you get the final result and the following brand

You can certainly recognise the Word " Amore " which means love, and the word " città " that means City.

In this way the final is Terni, City of Love, because birthplace of Saint Valentine and the beginning of all the Saint Valentine's Day's all over the world. Terni is the cradle of Love, and we hope to present it on the International Travel Markt as City of Love full of romance.

Keep in touch to be continued with the celebration

Destination Manager
Dr. Omero Mariani

Saint Valentine's Days Celebration 2010, Press Conference

2010-01-26T20:39:00.002Z

THE CHANGE OF MENTALITY IS NEEDED

2010-01-24T17:18:00.007Z

Dear Firends and Followers,

I am convinced that soon nothting in tourism and travel will be the same. This long crisis, low cost fare, technology, Social Media, User Generate Content are transforming the way of marketing.

Everything is moving. Personally we planned to attend as usual the International Fairs, scheduling Vakantiebeurs, Urecht, Salon des Vacances, Brussels, FREE, Munich, BIT Milan, ITB Berlin, and now after the first attendance we registred a drop of visitor in Utrecht, which is usually on of the Best fairs in the international panorama.

More than 14.000 vistor less than in 2009 seems to be the Fair's peformance.

This figures lead us to a reflection: are the fairs in crisis or is there still a crisis in the tourist market?

May be true that the new Technology threatens the traditional market and the old system of distribution made of: exhibition - travel organisers, travel agency, for the benefit if, internet - social media - user generated contents.

I think that it's too early to give an answer, I like to wait and see the result of the international fairs in the first half of the Year....

Further more, may be that I will change habitude to communicate, next I will write less and prompt more videos, videomarketing directly from my notebook, and you will tell me if this could bee usefull.

Freindly Yours,

Dr. Omero Mariani
Destination Manager

Xmas Concert, Ave Maria, Soprano F. Grechi

2009-12-21T19:57:00.004Z

Hi Friends,

let me give you another present for Xmas, a traditional holy song, AVE MARIA, Gounod, performed by the soprano Francesca Grechi.
Location,the franziscan Church of the " Sacro Cuore " in Terni.
The clip aims to give You the righ feeling of Xmas atmosphere in Terni.
Enjoy it...

Destination Manager
Dott. Omero Mariani

Xmas Concert Nessun Dorma

2009-12-19T23:28:00.004Z

Hi Friends,
here I am again, with some ideas to promote my destination, the City of Terni, City of Saint Valentine.
In this occasion I will present to your attention the Opera tradition with a particulare perfomance of the Tenor Paolo Macedonio, singing in the franziscan Church of the " Sacro Cuore " the Holy Heart, in front of the main Altar and the Nativity.
Chistmas is one of the best times to visit Umbria and Terni of course.
Enjoyt the clip...

Destination Manager
Dr. Omero Mariani

Merry Xmas personal video wish

2009-12-18T18:34:00.003Z

Dear Friends, genious ideas, broughte me to realise that videomarketing will be soon the new fronteer on which compete... so I will give you on this way my personal Merry Christmas... Listen to me...

Destination Manager
Dr. Omero Mariani

Chirstmas Market in Terni

2009-12-13T14:46:00.004Z

Dear Friends and Followers,

As I said few steps before, in my previous post, destinatin manager need to realise new products in order to compete on the Global Market.
For Christmas time, the tourist comptetion move mainly on Christmas Markets, which should become particular and evocative.
Managing the destination we need to improve emotion wiht genious ideas, so we build during the Years, the Biggest Xmas Star of Europe, the Comet, we arrange several Xmas Markets, and now we would like to animate this with sounds of Christmas.
Melodies and Sounds of Xmas goes in this direction. Tourist and You will tell us if we were able to achieve our goals.

Destination Manager
Dr. Omero Mariani

M&S, Edlar in Winter

2009-12-13T14:34:00.003Z

For the international market, it's very important to create evocative atmosheres in Xmas Market in order to underline the value of Xmas, the emotional impact of being there, and compete in the global Market.
Xmas Market are set mostly in North Europe, but Xmas is celebrated almost all over
the world, we need emotion in oder to make a difference.
Thus we created Melodies and Sounds of Xmas.

Destination Manager
Dr. Omero Mariani

Renaissance Exhibition, Opening Ceremony

2009-12-12T08:22:00.002Z

Melodies and Sounds of Xmas, Irene Ialenti's Xmas Wish

2009-12-05T21:41:00.005Z

Melodies and Sound of Xmas, in Terni,

2009-11-29T18:54:00.004Z

Cascata delle Marmore: Errato recupero escursionistico area Ex-Snia !

2009-10-24T17:26:00.013+01:00

(I DO APOLOGIZE WITH MY GLOBAL READERS, BECAUSE I HAVE WRITTEN IN ITALIAN, IT'S MAINLY A LOCAL QUESTION ON HOW DEVELOPPING A DISMISSED AREA AROUND THE FALLS OF MARMORE).

Turisticamente parlando non sono convinto affatto del progetto di recupero dell'area ex-Snia Viscosa nel pressi della Cascata della Marmore. O meglio sono convinto della bontà del recupero dell'area ormai in totale degrado, ma il progetto descritto dalla stampa locale non ha nulla di turistico. Posto che per definzione del OMT (Organizzazione Mondiale del Turismo) si può parlare di Turismo solo allorquando si genera almento di un pernottamento. Quindi niente sviluppo di pernottamenti niente Turismo.

Prima di affrontare l'argomentazione nel suo specifico, mi preme sottolineare, che le riflessioni che mi accingo a fare, non hanno nulla di polemico e di critico, intendo solo ed unicamente fornire un servizio/contributo alla riflessione, alla progettazione, alle scelte in ultima analisi allo sviluppo turistico della Cascata delle Marmore: electa una via not datum recursus ad alteram, anche per non sciupare lunicità dell'occasione. La Cascata è il prodotto turistico d'eccelenza dell'area, un errore potrebbe compromettere gli sviluppi futuri.

Il progetto, ideogramma, insomma l'ipotesi apparsa sui media, parla di un recupero dell'area,ben 64.000 mc. 16 mila mq. ai fini di un centro direzionale polivalente per il turismo sportivo, con tanto di foresteria e di servizi annessi e connessi con le attività sportive spontanee dell'area. Stando così le cose l'intervento non ha nulla di turistico, bensì di mero escursionimo, è orientato alla produzione: guarda l'offerta già esistente non già alle potenzialità, insomma guarda all'indietro ed organizza l'offerta già esistente, ossia intende sfruttare il ca 400.000 visitatori che già vengono in area. Non prende in esame il Turista, i suoi bisogni, la sua domanda di vacanza, il mercato nazionale ed internazionale, i trends, il posizionamento tursitico dell'area. Insomma pur nel notevole sforzo di recupero, il progetto paludato a scopi turistici, non è pensato turisticamente, Nè tantomeno in un ottica di destination management e di resort planning, e così resta ineluttabilmente ancorato alla produzione di ciò che c'é e non di ciò che ci sarà o potrebbe esserci.

PENSARE TURISTICAMENTE
Significa Generare domanda turistica nuova non riallocare semplicemente quella esistente. Senza domanda nuova, non c'é sviluppo, ma utilizzo dell'esitente. Significa, che prodotti, aree, urbanisitca, arredo urbano, servizi etc. vengono studiati, vagliati ed approfonditi con l'ottica della massimizzazione dello sviluppo della domanda turistica: unico vero indotto che genera sviluppo e ricchezza. Pensare alla Domanda turistica al suo sviluppo ed itercettazione. Domanda ed Offerta regolano il mercato e nel turismo la Domanda è quella che regola di più l'offerta. L'offerta avulsa dalle esigenze della domanda, genera la mancata commercializzazione, il depauperamento della stessa.

DESTINATION MANAGEMENT
Significa pianificare in chiave del turista, che è posto al centro di tutte le attività ed i cui servizi vengono elaborati in sintonia con il consumo della sua Vacanza. Questo banale assunto pone per la verità problemi a dismisura.
1) Sviluppare Domanda - La domanda di escursionismo sportivo presente in Valerina ha già raggiunto la sua fase di maturità, di fatto non genera domanda nuova, ma utilizza parte di quella generata dalla Cascata. E' un turismo mordi e fuggi.
2) Stutture Ricettive - Il recupero dell'area dovrebbe essere inteso, fermo restando la validità dell'organizzazione dell'offerta sportiva, in chiave turistico ricettiva, ossia mediante la costruzione di strutture ricettive, Hotel in primis, soltanto garantendo la possibilità di pernottare, dormire, si inverte il trend del mordi e fuggi. Non disponiamo neanche di una camera con vista Cascata, eppure di domanda di dormire in una camera con vista e balcone sulla Cascata delle Marmore ce ne sarebbe, quanti del 400 mila in transito approfitterebbero dell'occasione di una serata in camera con vista cascata. Una foresteria, non genera domanda turistca, ma ricolloca un eisgenza di pernottamento, senza ruolo nell'offerta turistico ricettiva che neanche la prevede come fattispecie. Una opzione senza mercato né futuro. Se è possibile dare un contributo sarebbe molto più utile puntare su un paio di esercizi ricettivi prestigiosi,due o tre Alberghi Leisure a tre o quattro stelle, con almeno 100 camere caduno e duecento posti letto, integrati dall'offerta sportiva. Queste strutture oltre che sviluppare autonomamente pernottamenti, giocano un partica concorrenziale con il resto dell'offerta turstica e avrebbe un vanaggio competivo unico derivante dalla presenza della Cascata: l'Unicità al Mondo o USP in gergo Unique Selling Proposition, ossia un enorme vantaggio competitivo, oltre alla presenza di un notevole bacino di utenza.
3) Urbanistica Turistica - Pensare turisticamente impone una urbanistica turisitca, al pari di quella commerciale, materiali, design, skyline, colori, tipcità, tutto deve essere pensato turisticamente in chiave di sostenibilità a tutto tondo e nell'alveo del filone della cultura e tradizione e storia del luogo. Lo charme del luogo, la stessa architettura deve assumerne il linguaggio nella sua espressione creativa, affinché essa stessa diventi fattore di attrattiva turistica;
4) Outdoor Activity - La riorganizzazione delle attività sportive in chiave di agevolazione della fruizione dei servizi, tenendo presente che un Active Park è già presente a Scheggino, un competitor che gode di una grandissima superfice e di un time to market imbattibile visto che opera già. La presenza di un ulteriore centro polivalente e direzionale potrebbe scontare una concorrenza imbattibile e quindi una maginalizzazione dal mercato prima ancora di vedere la luce;

RESORT PLANNING
Pianificare una destinatione turistica è il mix più complesso di competenze che si possa mettere in pratica. In voga da anni negli Stati Uniti, messo in pratica in Asia stenta a decollare invece in Europa e men che meno in Italia.
Si parte dalla ricerca di mercato del turismo, dai bisogni dalle esigenze, e si progetta poi in base alle aspettative la destinazione, Business Plan, Resort Plan, Budgeting Plan, Maintenace Plan, Product Management etc. sono concetti acclarati ma non di dominio pubblico. Per la verità nenche negli ambienti professionali del Bel Paese.
Provando a simulare una ipotesi di destination planning, l'area dovrebbe acquisire in fase di progettazione una pluralità di competenza, muvento in principio dal mercalto nazionale ed internazionale. La Cascata delle Marmore è la più alta d'Europa, ergo si tratta di un prodotto internazionale, che compete su tutti i mercati. La Cascata è UNICA, non ne esiste altra al Mondo, quindi può operare in regime di Monopolio: non ha concorrenti in Europa se si pensa alla costruzione romana neanche al Mondo. Essendo unica deve avere una valorizzazione unica, dalla quale ne dipende lo sviluppo. Pianificare un sviluppo a basso valore significa non riconoscerle l'unicità né il valore.
L'area ad avviso dello scrivente, dovrebbe essere progettata con standard di qualità elevata, visto l'unicità, Hotel 4 o 5 stelle posizionata sul segmento del MICE (acronimo che sta per Meeting, Incentive, Conference and Exhibition) e se passa il decreto anche con la possibiltà di piazzarvi un "Casino" municipale. (I proventi della tassa di gioco sarebbero una vera manna per lo sviluppo turistico).
L'area turistica così concepita è gioco forza inegrata dal centro direzionale con servizi sportivi.
Il MICE è un mercato ricco in continua espansione, che cerca aree pluridirezionali per fare attività MICE da 500 a 3000 PAX, di cui si sente forte il bisogno. La realizzazione di spazi sotterranei e/o all'aperto per Meetings and Exhibitions di maggiori dimensioni, potrebbe condurre al perseguimento di riempire l'offerta ricettiva della Valle e della Città se e qualora non fosse possibile avere tali dimensioni in area SNIA tutta la ricettività. Il MICE è un settore in espansione, con il vento in poppa, la Cascata è baricentrica e comoda da raggiungere, vicino agli aeroporti internazionali di Roma, con il valore aggiunto di avere attività sportive di ogni genere per riempire il resto della giornata non impegnata in lavori di covegnistica e di esposizione. Oggi è già un parco divertimento sportivo naturale, senza la possibilità di dormirci.
La possibilità di tenervi inoltre una Fiera o Esposizione sull'Outdoor Sport Activity potrebbe con un pizzico di fortuna portare l'area della cascata a Leader delle Attività Sportive, questo si con dinamiche di sviluppo espansive. Ma senza la capacità turistica, ossia di pernottamento il discorso non si reggerebbe.

Mi fermo qua. Altrettanto ci sarebbe da dire sui Mercati. Spero di aver dato un contributo scientifico che possa condurre ad un dibattito maggiore e più allargato. Molto c'è da approfondire, molto da studiare e da perfezionare, molto cose avrei detto ancora, ma l'argomentazione mi sembra già lunga così

La mia premura è quella di non far pregiudicare lo sviluppo turistico futuro dell'Area, abbiamo ereditato dai nostri avi la Cascata, un patrimonio unico ed inestimabile, desideriamo tutti fare qualche cosa per valorizzarla, per aumentarne il fascino e lo sviluppo turistico. Non dobbiamo tutti sbagliare indirizzo e via, perché se sciupassimo la sua unicità commetteremmo tutti grave Errore, cominciando da me se non avessi esternato le mie perplessità.

NOTE: Le mie analisi ed osservazioni sono espresse in forma professionale privata di Destination Manager, attinenti alla mio personale know how, frutto di studio (Master), docenza e costante ricerca.

Destination Manager
Dr. Omero Mariani

Cascata delle Marmore

Cross Marketing Morzoff's Saint Valentine's Campain

2009-10-10T19:20:00.004+01:00

Here a short clip to show You some topics on a new cross marketing action on the Japanese Market always together with Morozoff, chocolate leadre from Japan...

Destination Manager
Dr. Omero Mariani

HIDEWAYS ROOMS FOR LOVE

2009-10-04T10:46:00.008+01:00

Grape Harvest Folks Feast

2009-09-27T21:40:00.005+01:00

Terni City of Love

2009-09-16T16:26:00.005+01:00

Dear Friends and Followers,

I'd like to introduce you a new way, a new concept of the City of Terni,

Global Flight Traffic viewed by satellite

2009-09-05T21:22:00.004+01:00

Terni, South Umbria, Lake of Piediluco's backstage Sky Family Life TV

2009-08-22T21:15:00.002+01:00

Google Insights Search helps networking

2009-08-20T15:05:00.010+01:00

Great tool: Google Insights for Search, great tool which allows to analyse the trend of online searches conducted on the engine of Google. Through Google Insights for Search, you can get an idea of popular searches, comparing the popularity of a search in relation to another and, in general, have a look at the "spirit of the times" that transpires from what people are looking for on web. So you can set "tag" according the most researched words.

The new version of Insights also offers some additional services compared to the previous, now You can check words that are expected to be researched in the next future. On historical trend and using the new animated feature of the maps is now possible to see how the interest in certain words has evolved over time. You can see how languages influence the research, so pay attention on setting your tags, think ‘ webbish ‘ i.e. Travel is used in UK, USA, CANADA, AFRICA AND SOUTH AFRICA and not by Europeans, Tourism is chosen mostly in South east Africa, Australia and Asia; for my Italian friends Tour Operator is used only in Italy,
So dear Friends starting from me on we have to repositioning our tags.

Insights is a great tool in support of search advertising, it allows to develop and refine the keywords used in online campaigns, to analyse economic trends, to look on the costume and language use.

Insights gives you a large range of possible interest referred to a particular time (the "forecasts" offers a look at the trends for different searches), You have a look on an animated world map and comparative diagrams incorporate into their websites (any graph generated with Insights for Search can be published so easy on the pages of any site).

The performance trends of research (you can type more keywords separated by comma for compare the performance of several terms of popularity), discover the diversity of interests in different geographical areas (you can see the difference in interest in a certain topic in different countries, cities or regions), see the related searches and the most successful in growth (you can see which related to your searches are most popular and which are growing in popularity):

Last but not least you can refine searches by category (you can view the most popular searches in a particular category).

The only think you cannot do I to remain still in front of this exceptional tool

For More info Google Insights

Destination Manager
Dr. Omero Mariani

ULTRA LUXURY FASHION HOTEL: A NEW WAY TO LUXURY TRAVEL

2009-08-08T17:05:00.011+01:00

Now it's true in Dubai. In UAE now the tallest building of the world. " Burj Dubaj " On the 25th July 2007 the aspiration turned into realty.

This represents the dream of men to have built the tallest tower in the World or as it is mentioned in web " the world's higest aspiration ".

Here in Dubai, in this Tower will be housed the first Armani Fashion Hotel and Residences. A new way to luxury travel. Armani's style in home furnshing such as Casa Armani, made of clean lines, praticality and elegance, will give the italian touch of elegance to this ultra-luxury Hotel and Residences.

For More info: Burjdubai

Destination Manager
Dott. Omero Mariani

Tourist Trends: East Europe worse than West

2009-08-04T14:38:00.014+01:00

European Travel Commission dissaminate information on the European tourism trends in the second quarter 2009. The number of international visitors to the continent, in the period, decreased by 10% and most of the countries has dropped, with the worst performance in Central and Eastern Europe.

Double-digit decreases were recorded, in fact, from Poland, Romania, Czech Republic, Lithuania and Russia, but also Portugal and Spain are in decline, with arrivals at minus 12 and minus 14%.

The main cause of decline in these cases, seems to be, the fall in arrivals from Great Britain.

But there are exceptions such as Iceland, which, thanks to favorable exchange rate in the first quarter 2009 reported an increase.

For more information link to the source European Travel Commission

Destination Manager ( DMO )
Dr. Omero Mariani

CRISIS IN TOURISM AND COMMON MISTAKE'S IN TOURISM p2 (PPOs)

2009-07-31T12:51:00.006+01:00

Dear followers, Mercury's report 2009, deserves for explaining certain clichés and common mistakes that are very nice, but that should to a carefully approach towards the statistical analysis and synthesis.

1) France in not the first Country in Tourist Ranking !

UNWTO diffuses rankings that are calculated considering the transit of tourists at their borders. This means that even tourist moving by car towards Spain, Portugal, United Kingdom, Netherlands could be involved in their ranking. A more accurate analysis could be very usefull. It is easily understandable that the ranking made by this method of " borders " should be rewritten and that there will be some surprises in rankings.

2) World Economic Forum has its own ranking method and the result is undoubltely particular

Italy is 28° with 4.8 score, after Cyprus 4.87 score, Malta 4.86 score, Estonia 4.85 score and so on, ah by the way Switzerland is at the top with 5.63 score. Just a question, how may people are living in this country, how is the inbound travel sector, and what is the historical tourist appeal of this countries. Personally I don't know the method and I wonder who really knows it. I would like to have some more information before taking for granted rankings on which I will settle marketing actions. Think over !

3) Statistics in tourims are always calculated on what happened in the past: the previous year.

This is like moving step by step forwards, with your head turned backwards. Do you see ? Easily you can imagine, to edit marketing plans for the future based on previous trends. Do you think we will be able to match the needs of future. The expectations of tourists. May be but honestly speaking we should have more forecasting, more surveys on what will be happen, instead of what happened. Marketing Plans and Campaing could be more accurate and may be matching more the needs and expectation of tourists.

Friendly,

Destination Manager ( DMO's )
Dr. Omero Mariani

Google Research: Traveller's Road to Travel Decision

2009-07-30T14:58:00.004+01:00

Crisis hits tourism less than expected -p1- (PPO)

2009-07-30T10:26:00.013+01:00

Dear Follower, let me start with PPOs (Personal Professional Opinion)

As we know this is not a crisis in the tourism sector but the financial one: the crisis of creative finance and securitization banking.

Alongside this economic and financial crisis, is developing a new order of tourist supply, made up of new hotels to the detriment of the old ones, new forms of intermediation to the prejudice of those consolidated, new ways of marketing, made of GDS, Booking Engines, CRMS, DMS, social media tools and user generated contents: all this involve a new way of reallocation of tourist spending. (Have a look at the webinar video above of "Google research on traveller's road to travel decision" .)

The result is less business travel and stable leisure travel.

Besides this, the sector records new phenomena of tourism such as " second homes " holidays, i.e. second house property, more vacations by friends and relatives, but holidays anyway.

Tourism holds in Italy and by the end it is expected a decrease of -2 / 4%.

Further more, the italian classic destination, such as Cinque Terre, the Amalfi coast, Sardinia, Riviera del Conero, which have positive perfomances are increasing tourists, in contrast to the trend. We have to add that to the increse of tourist it does not correspond an increase in return because of discounts and promotional offers which include a fall in all prices. The ones who did the job honestly and accurately in the past are winning too in bad times, and who acted badly in past time will pay the bill today.

These seem to be the trends in Italian tourism for 2009.

According to Mercury's 16° Report of Italian Tourism, we got even a different geografy in hospitality industry between central-northern and southern Italy . Here we talk about hospitality and tourism which is not detected or registred by the official national statistic authorithy named ISTAT. According to this cases study, tourist spending their vacation in " second homes " are not registred by ISTAT's survery , this cause data loss in the count of official statistics. Taking this tourists into consideration south Itlay beocmes the first tourist destination of Italy turning upside down the ranking of official statistics.

Having new survey tools available, will allow to record this phenomenon will enable to have more precise data and idea about what is really going on.

I wonder if this outlook or phenomena analsys made for the Italian Tourist market could involve or be interesting even for other countries, I mean if trends and dynamics could be in some ways the same in Europe or all over the world.

... first part .... to be continued

Destination Manager
Dr. Omero Mariani

Fake Review threaten UGC

2009-07-27T11:32:00.011+01:00

UGSs jeopardised by fake review.

Let’s follow our first post and opinion on fake review in users generated content web site.
Starting from the power of confidence that this site have, they are perceived as very reliable by users, customer and tourist of course; simply for the fact that other people is wanting to share on web, their enthusiasm of their travel; posting opinions, recommendation, photos and may be videos.
In marketing the phenomenon is know as “air marketing” i.e. one to one word, mouth of mouth communication, but nowadays this phenomenon has become more diffused and more popular, thanks social media tools and networks, one of these is the UGCs.

Focusing on the deep reasons, we surely know from statistics, that in the past tourists have always considered friends’ experiences as the best source of information. On average, the experience of friends, affects more than 60% on motivations of travel choices by a potential tourist.
In front of a tourist made review , they feel more at ease and then tend to considers the information more accurate and reliable.
Reliability, Truth, Accuracy and “lack of ulterior motives” are the success of this kind of information.
So it is easily understandable, as the dissemination of fake reviews, is perceived as a threat to the reliability from users and UGCs webmaster. From here the salutary admonition of Tripadvisor.

It is my personal opinion that tourist information should be accurate, true, clear and easily understandable, without fraud, manipulation, ulterior motives etc., all the more so in a site made by and for users themselves. This is not the only parameter of success of the site but also the fundamental and logical step to develop business.

This is the only way…others are false steps.

Destination Manager
Dr. Omero Mariani

Fake Reviews, Achilles heel of Tripadvisor

2009-07-25T18:12:00.015+01:00

Tripadvisor put red warnings on hotel pages with fake review to avoid the collapse of trust.

A forced countermesure for skip out distrust of users.

But let us explain our opnion from the beginning.

One of the most important web 2.0 tools in tourism are the new users genereated contents UGCs, such as for instance Tripadvisor, Tripatlas, Triponia, Tripwolf. Tripadvisor is the leader of these websites, and boast more than 25 milion reviews.

All these are more or less the same kind of websites, made by the review of customer, i.e users of the facilities and locations in which thew spent their vacation. Users can post in a social networking way, posts, opnion, report their experience, post photos and videos, and more. A very intersting idea at the begininning, and even me used it for the search of a restaurant in Amsterdam. An Air marketing tool, a mouth to mouth, advertising, very usefull because percieved as trustful by turist and users.

But what happenend.

In the short time users had a plain dealing, and I am convinced that mostly still do, but, someone thought to take advantge of this good faith and started to post own review to boost image, opnion, and sales.

This incorrect dealing, forced Tripadvisor to put a red warnings on the pages of the unfair users, so long as the incorrect dealing lasts out.

... part one ... to be continued ....

Destination Manager
Dr. Omero Mariani

ITALIA 's new travel portal

2009-07-18T16:52:00.013+01:00

" Italia " a magic new Portal.

Finally we got a Magic Portal of Italian's Tourist Supply.

A new website with many tools and issues of Italian travel and tourism and next even Travel 2.0 tools and Media Networks. Very interesting the Review " Magic Italy " on English full of italian typical issues

At the Moment you can enjoy many regional videos, great variety of Italy's Destination, Amenities, Spots, e many many tools, even an execptional virtual tour and many usefull links.

Great Job !!

For more infos Italia

Travel 2.0 new website of Austria

2009-07-14T12:17:00.013+01:00

Dear Friends,

more than many words, have a look at Austria's new website, web 2.0 evolution, in my opinion a great tool of information, technology, tourism and destination marketing.

Geniuos the three click theory: discover, plan, search&book

Here follows the video cilp made for Youtube:

have a look at and leave your opinion.

Destination Manager
Omero Mariani

Standing Flight, funny idea or new challenge

2009-07-10T14:44:00.010+01:00

Have look at the poll on Ryanair web site, they are asking customers if they agree on "standing flights" free of charge or at a discount of -50%.
Funny idea, or a new way to break habitudes. Ryanair revolution is going to repeat its perfomance.
Here the comment of Ryanair’s Stephen McNamara:

“Ryanair carries more international passengers than any other airline. Train, bus and underground commuters often stand for hours each day yet pay the same fare as those who get a seat. Ryanair passengers who are willing to stand on our one hour fights should be able to fly for free. Ryanair is asking passengers to take part in our online poll which will gauge passenger demand for free flights in our ‘vertical seating’ cabin.”

Here some more information: Ryanair

Destination Manager
Dr. Omero Mariani

Pressrelease in Germany, no problem anymore

2009-07-08T13:38:00.007+01:00

An unbelivable Travel 2.0 tool for the German Market.

More than 400 Media in three clicks far from You. This is the occasion to comunicate your product on the German market within a reasonable price.

How ? Get a look at the Travel Press Office travelpressoffice which is wanting to introduce to you a new online media tool as press distribution service for the travel and tourism industry.

In my opinion I will try it and see what is coming out.

God Job to All

Destination Manager
D. Omero Mariani

Tourism Recovery only in 2010

2009-07-04T16:54:00.010+01:00

The negative trend in international tourism that emerged during the second half of 2008 intensified in 2009.

In view of the rapidly deteriorating global economic situation, economic growth prospects have repeatedly been adjusted downwards over the past six months. While at the time of the previous UNWTO forecast in January, the International Monetary Fund was still counting on positive growth over 2% for the world economy in 2009, a decline of 1.3% is now expected.

Tourism is seriously impacted, given the sharp reduction in business activity, decreasing disposable income and associated increased unemployment, particularly in key tourism source markets. Exchange rate fluctuations have added to the general uncertainty and business and consumer confidence have yet to recover. Furthermore, the level of advanced bookings, coupled with the reduction in airline capacity, make recovery before 2010 difficult.

There is additional uncertainty regarding the future of the influenza A(H1N1) virus and its effect on demand in the short to medium term. It should be stressed, however, that at the moment no restrictions on international travel are recommended by the World Health Organization (WHO).

Taking account of the results for the first four months of the year and the current conditions, worldwide growth in international tourist arrivals is expected to end up between -6% and -4% for the full year. The pace of decline is expected to soften in the remainder of the year, with the months May-August projected at between -6% and -4%, and September-December between -5% and -3%.

(extract by UNWTO barometer)

Destination Manager
Omero Mariani

Proximity Marketing in Toursim? A new fronteer

2009-07-03T11:51:00.004+01:00

Proximity Marketing in Toursim? Maybe

Bluetooth, toothing a simply tool on your handy that will transforme your device in a marketing gun.

Have You ever thought to send in a range of 10-50-100 metres a short message, video or audio file as a promotional ad to a potential customer. With no cost at all.

Now this will be possible with bluetooth technology.

A new software on your handyphone or nootebook or other device which support bluetooth can allow You to send short messages to people who are in the halo of your bluetooth.

This phenomenon goes under the name of Proximity Marketing.

I will try this new tool next, maybe during an international Fair to invite people to my booth for a gadget.

I will keep You informed... to be continued -

DM Omero Mariani

For more information

http://www.en.wikipedia.org/wiki/Proximity_marketing

Travelling in the Space

2009-06-29T10:51:00.003+01:00

Under construction the new port for the Space in New Mexico, from which the first shuttle to the Space will be launched by Virgin Galactic, which will be soon follewed by other space companies.
"The future of the space will be here and we are not far from a new space era," says Ceo Steve Landeene". " Our main goal is not only to bring tourists out of the atmosphere of the Earth but also to increase reaserch. Tourist will allow to cut cost for aerospacial missions".

DM Omero Mariani

Essential Grid of Tavel 2.0

2009-06-25T16:17:00.001+01:00

Travel/Tourism Social Media Web2.0 Sites To Know Grid 2009

View more presentations from David Stutts.

The future of Social Networks

2009-06-25T12:25:00.002+01:00

SXSW09: The Future Of Social Networks

View more OpenOffice presentations from Charlene Li.

" Country & Cosy " Tour Building - third part

2009-06-24T12:51:00.008+01:00

Country & Cosy - part two - finest selection

2009-04-30T16:56:00.001+01:00

Country & Cosy - part one - finest selection

2009-04-30T16:51:00.003+01:00

Merry Chirstmas !! from Terni

2008-12-19T10:16:00.001Z

Cascata delle Marmore/Marmore Falls

2008-10-24T09:33:00.002+01:00

DM - Residenza d'Epoca una nuova forma di ospitalità/ di lusso/ Historical Residence Luxury Hospitality

2008-10-24T08:19:00.001+01:00

Hallo,I'd like just ot present You a new way to luxury hospitality.

If You are looking for a new concept of Hospitality let's have a look at these Historical Residences in Umbria.

These facilities are certified by a Panel of Professor of the University of Perugia.
Charming location, excellent furniture, marvellous atmosphere.
Ideal for MICE, Relax, Honey Mooners and Weddings

Let's have a look at these first selection and please let me have your opinion

HISTORICAL RESIDENCE SELECTION, by Omero Mariani

San Pietro in Valle
Posta Donini
Dimora Storica
Castello dell'Oscano
Castello Monterone
San Pietro Resort
Eremo delle Grazie
Madonna di Costantinopoli

Have You see what I am talking about. Do You feel any business idea with them. I am sure Yes, let me know your impressions...

Omero Mariani
Destination Manager

IMPROVING TOURISM TOWARDS " SLOW DESTINATION" A NEW TRENDS TOWARD

2008-09-17T10:38:00.000+01:00

Città slow, slow life, or slow town, has become an international movement, which promotes a good quality of life. I love it !!
This movement has strong links with Slow Food (the opposite concept of Fast Food, in which Mc Donalds leads) , and began life in October 1999, during the food festival in Orvieto, Umbria my region and the place where I work in Italy. While Slow Food is open for individuals to join as members, membership of Cittaslow is open to towns, which must have a population under 50,000. Organisations can also join as Cittaslow Supporters.
This movement promotes quality of life. The main issue are oriented to help people to set their sights on providing services and delivering projects that help residents/tourist enjoy life in their town in a relaxed and pleasant way. In Umbria where this philosophy was born we have 9 slow towns for an Umbria Slow Tour.
Visitors/Tourists are welcomed as ‘temporary residents’ and encouraged to join in the Slow lifestyle.‘Living Slow’ involves hastening slowly – "festina lente" as the Romans used to say. The Slow lifestyle respects tradition and quality, and seeks to use the best aspects of the modern world to enhance, preserve and enjoy the old ways of doing things, but not to the exclusion of progress and not for the sake of avoiding change.As the world becomes more globally connected, with international brands and values being marketed, the Slow approach to life aims to respect the small realities of daily life and encourages people along a less frantic path. The Cittaslow approach involves living life at a human scale, respecting and supporting the environment and local traditions and preserving them for current and future generations to enjoy.
Collective well-being is at the heart of the Cittaslow philosophy.
So move on... let's manage how to promote tourist towards this destinations

Omero Mariani
(Destiantion Manager)

Low cost flights and city breaks: the new silent revolution in tourism

2008-09-13T14:14:00.000+01:00

Silent, but conitnuosly, the change of habitudes of tourist is going further and further.
It has began some years ago with the " wedding" between Low Cost Airlines Companies and teh development of internet.
The increase of the number of flights and hub of destination gave to minor towns the great opportunity to step into international tourist flows. This made a change in tourist behaviour: to shorten traditional holidays and to spent more time in Year a Short Break, Week Ends normal (from Friday night to Sunday night) or long Week End (from Thrusday to Sunday, or from Friday to Monday) according the best flight terms, checked by onself trough internert booking systems a long time in advance.
Great opportunities are now available to commercial operators, who can intercept this change in consumers behaviour and new destination near the low cost hub can step forward to internatinal flows. An enthusiastic challenge to be built together joining talent and know how.
One thing is sure: IT DOESN'T STOP!!
Ciao
Omero Mariani

Finanziare il Turismo: introdurre la Destination Fee

2008-08-30T20:58:00.000+01:00

Perdiamo terreno e competitività. La stagione turistica quest'anno, si intuisce, non è andata bene. Questo è il dato. Inutile ricercare le colpe, E' più saggio e stimolante ricercare le soluzioni.
Ma prima una domanda. Per chiarezza.
Come viene finanziato il turismo? Poco e male.
Ogni anno la stessa storia, nella fianziaria mancano le risorse da destinare il turismo. Eppure la competizione tra stati "turistici" è molto forte ed agguerrita.
Di tanto in tanto il ministro tale o tal altro ripropone la Tassa di Scopo al posto della tanto vituperata Tassa di soggiorno. Ricomincia l'alzata di scudi, la debacle. Le associazioni, in genere quasi tutte si stracciano le vesti ed alzano le barricate. " Così si perde la competività con gli altri Paesi " è il tema ricorrente. Eppure la tassa non c'é stata e la concorrenza ci batte lo stesso.
Come se la concorrenza si battesse unicamente sul versante dei prezzi e con le "camere vendute". Veniamo percepiti come destinazione cara e costosa. Ciò è parzialmente vero, anche se non mancano casi che confermano la regola, il Leitmotiv è sempre quello da 4 lustri almeno. Perdiamo terrento sul versante dei servizi e della qualità e nemmeno la nostra proverbiale ospitalità riesce a supplire al gap che si sta formando.
Eppure la critica maggiore è sempre la stessa. Poche risorse, poca promozione, poca competività, poco sviluppo, poco ricavo e poco reddito.
ALLORA TORNIAMO A BOMBA: CHI DEVE FINANZIARE IL TURISMO, il sitema promozionale, la comunicazione, le pubbliche relazione, le tonnellate di materiale editoriale, gli spazi giornalisti, i palinsesti televisivi. CHI? Lo Stato, la Regione, le AA.PP.TT gli SS.TT.LL, l'Unione Europea... etc. e Il sistema distributivo, di vendita, di intermediazione che fa...? Guarda.
Un sospetto non sarà che si spera ancora che la spesa promozionale sia socializzata, cioè alle spalle del solito Pantalone di turno. Ed i guadagni di chi sono? Tabù. Non si può certo palare che qualcuno specula su questo. Non è fine. Non è elegante.
Eppoi vuoi mettere se si rimette la tassa di soggiorno (chiamatela come vi pare) aumentano i prezzi e perdiamo sul terreno della competività. Già, ma solo se la tassa si scarica di pari passo sul turisita consumatore, altrimenti rosicchia un piccolo margine di reddito. Faciamo un ipostosi volutamente grossolana. Ovvero un euro al giorno per cinque giorni di soggiorno, teoricamente eroderebbe 5 euro di gettito, che non sarebbe un gran ché visto che il costo di una minerale si aggira in media sui 2,5. Ragionando in termini astratti e forse anche troppo spiccioli, significa che con l'equivalente di due bottiglie, ci si potrebbe finanziare il turismo. Ovvio l'importo moltiplicato per la legge dei grandi numeri su tutte le presenze del sistema Italia, farebbero un mucchio di risorse che darebbero fiato all'economica turistica in termini di competività. Voglio dire ne arriverebbe di acqua minerale al sistema e crollerebbero gli alibi di tutti.
Con le risorse certe e ripetibili si potrebbe avviare la programmazione certa a breve, medio e lungo termine, giacché si potrebbe contare su risorse certe garantite dalla capcità di produrre reddito dello stesso turismo.
Allora ecco una piccola provocazione gettata come una bottiglia nerl mare del web, Introduciamo una " Fee " d'ingresso al Bel Paese o al territorio di riferimento, una Destination Fee. Non una tassa ma un contributo di sostenibilità per avere gratis informazioni, materiale promozionale, guide e piantine cittadine...etc, per finanziare la promozione e le azioni di sviluppo turistico.
NE VOGLIAMO PARLARE SENZA INFIGIMENTI... aspetto i vostri commenti.

Omero Mariani
( Destination Manager )

Turismo - Eventi Due paradossi dai quali uscire

2008-07-31T15:02:00.001+01:00

Una moltitudine di eventi culturali assorbono una quantità impressionante di risorse. La maggior parte delle quali viene destinata alla organizzazione dell'evento stesso.

E la comunicazione dell'Evento: langue. Sono finiti i soldi.

Senza adeguata comunicazione, informazione e pubblicità, l'evento perde smalto e diventa di paese, o meglio non supera gli ambiti territoriali nel quale si svolge.

Sarebbero necessarie due cose una programmazione con largo anticipo seria e puntuale in modo che l'evento prenda la rincorsa e la sua efficace comunicazione durante il corso di avvicinamento all'evento stesso.

Il secondo paradosso consiste nella gelosia degli organizzatori, privati, direttori artistici e non da ultimo gli amministratori. Tenere segreto il palinsesto dell'evento fino al giorno della conferenza stampa di presentazione, non giova assolutamente all'evento. Sarebbe più opportuno divulgare in anticipo l'evento con un tipo di comunicazione di lancio e successivamente risevarsi la comunicazione istituzionale con la consueta conferenza stampa, in modo da sottolineare il merito dell'iniziativa.

Il risultato di ciò: Eventi comunicati male e con obiettivi distorti, o meglio comunicati con linguaggio politico mediatico e non con quello turistico consumistico.

Sarebbero necessarie due cose, a) più programmazione, meno gelosia da parte degli organizzatori, che consentano una comunicazione delle "civette" dell'evento da diffondere prima, ma molto prima per le ragioni dette sopra; b) tenere la consuete conferenza stampa a ridosso dell'evento con le finalità politico istituzionali.

Non succede così un pò dappertutto... da meditare vero..???

Dr. Omero Mariani
Destination Manager

Informazione Turistica da Piatta a Dinamica

2008-07-30T09:45:00.000+01:00

Promozione Turisitca, Marketing Turistico, Destination Management sono discipline anche complesse e sofisticate per la gestione di un territorio e/o di una destinazione.

Ma l'informazione turistica, quella vera, quella utile chi la gestisce, chi la sovrintende, che la organizza e la prepara. Bisogna passare dall'infomazione "imparziale" a quella strategica, pronta, puntuale, veritiera, ma soprattutto utile. Non più informazione di quello "che c'è" ma di quello che è meglio e più adatto alle esigenze del turista.

Troppo spesso l'informazione e tarata sull'esistente, sull'offerta, sulla produzione e non al mercato, alle sue mode e tendenze e men che meno alla domanda ai suoi desideri e alle sue attese.

Sistemi e tecniche gestionali a monte, troppo spesso vengono vanificati dall'informazione piatta a valle.

Il Paese pullula di uffici di informazione turistica, pubblici, privati, o misti ancorati a vecchi schemi di comunicazione, per certi versi troppo burocratica ed impersonale.

E' assolutamente necessario passare dall'informazione piatta all'informazione strategica.

Dr. Omero Mariani
( Destination Manager )

/.... Work under costruction ... TORNERO' quanto prima...