Proximity Marketing in Toursim? Maybe
Bluetooth, toothing a simply tool on your handy that will transforme your device in a marketing gun.
Have You ever thought to send in a range of 10-50-100 metres a short message, video or audio file as a promotional ad to a potential customer. With no cost at all.
Now this will be possible with bluetooth technology.
A new software on your handyphone or nootebook or other device which support bluetooth can allow You to send short messages to people who are in the halo of your bluetooth.
This phenomenon goes under the name of Proximity Marketing.
I will try this new tool next, maybe during an international Fair to invite people to my booth for a gadget.
I will keep You informed... to be continued -
DM Omero Mariani
For more information
http://www.en.wikipedia.org/wiki/Proximity_marketing
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