M&S, Edlar in Winter

For the international market, it's very important to create evocative atmosheres in Xmas Market in order to underline the value of Xmas, the emotional impact of being there, and compete in the global Market.
Xmas Market are set mostly in North Europe, but Xmas is celebrated almost all over
the world, we need emotion in oder to make a difference.
Thus we created Melodies and Sounds of Xmas.



Destination Manager
Dr. Omero Mariani