mercoledì 17 settembre 2008


Città slow, slow life, or slow town, has become an international movement, which promotes a good quality of life. I love it !!
This movement has strong links with Slow Food (the opposite concept of Fast Food, in which Mc Donalds leads) , and began life in October 1999, during the food festival in Orvieto, Umbria my region and the place where I work in Italy. While Slow Food is open for individuals to join as members, membership of Cittaslow is open to towns, which must have a population under 50,000. Organisations can also join as Cittaslow Supporters.
This movement promotes quality of life. The main issue are oriented to help people to set their sights on providing services and delivering projects that help residents/tourist enjoy life in their town in a relaxed and pleasant way. In Umbria where this philosophy was born we have 9 slow towns for an Umbria Slow Tour.
Visitors/Tourists are welcomed as ‘temporary residents’ and encouraged to join in the Slow lifestyle.‘Living Slow’ involves hastening slowly – "festina lente" as the Romans used to say. The Slow lifestyle respects tradition and quality, and seeks to use the best aspects of the modern world to enhance, preserve and enjoy the old ways of doing things, but not to the exclusion of progress and not for the sake of avoiding change.As the world becomes more globally connected, with international brands and values being marketed, the Slow approach to life aims to respect the small realities of daily life and encourages people along a less frantic path. The Cittaslow approach involves living life at a human scale, respecting and supporting the environment and local traditions and preserving them for current and future generations to enjoy.
Collective well-being is at the heart of the Cittaslow philosophy.
So move on... let's manage how to promote tourist towards this destinations

Omero Mariani
(Destiantion Manager)

sabato 13 settembre 2008

Low cost flights and city breaks: the new silent revolution in tourism

Silent, but conitnuosly, the change of habitudes of tourist is going further and further.
It has began some years ago with the " wedding" between Low Cost Airlines Companies and teh development of internet.
The increase of the number of flights and hub of destination gave to minor towns the great opportunity to step into international tourist flows. This made a change in tourist behaviour: to shorten traditional holidays and to spent more time in Year a Short Break, Week Ends normal (from Friday night to Sunday night) or long Week End (from Thrusday to Sunday, or from Friday to Monday) according the best flight terms, checked by onself trough internert booking systems a long time in advance.
Great opportunities are now available to commercial operators, who can intercept this change in consumers behaviour and new destination near the low cost hub can step forward to internatinal flows. An enthusiastic challenge to be built together joining talent and know how.
One thing is sure: IT DOESN'T STOP!!
Omero Mariani