THE CHANGE OF MENTALITY IS NEEDED

Dear Firends and Followers,

I am convinced that soon nothting in tourism and travel will be the same. This long crisis, low cost fare, technology, Social Media, User Generate Content are transforming the way of marketing.

Everything is moving. Personally we planned to attend as usual the International Fairs, scheduling Vakantiebeurs, Urecht, Salon des Vacances, Brussels, FREE, Munich, BIT Milan, ITB Berlin, and now after the first attendance we registred a drop of visitor in Utrecht, which is usually on of the Best fairs in the international panorama.

More than 14.000 vistor less than in 2009 seems to be the Fair's peformance.

This figures lead us to a reflection: are the fairs in crisis or is there still a crisis in the tourist market?

May be true that the new Technology threatens the traditional market and the old system of distribution made of: exhibition - travel organisers, travel agency, for the benefit if, internet - social media - user generated contents.

I think that it's too early to give an answer, I like to wait and see the result of the international fairs in the first half of the Year....

Further more, may be that I will change habitude to communicate, next I will write less and prompt more videos, videomarketing directly from my notebook, and you will tell me if this could bee usefull.

Freindly Yours,

Dr. Omero Mariani
Destination Manager

Melodies and Sound of Xmas, in Terni,

Terni City of Love

Dear Friends and Followers,

I'd like to introduce you a new way, a new concept of the City of Terni,

Travelling in the Space

Under construction the new port for the Space in New Mexico, from which the first shuttle to the Space will be launched by Virgin Galactic, which will be soon follewed by other space companies.
"The future of the space will be here and we are not far from a new space era," says Ceo Steve Landeene". " Our main goal is not only to bring tourists out of the atmosphere of the Earth but also to increase reaserch. Tourist will allow to cut cost for aerospacial missions".

DM Omero Mariani

Low cost flights and city breaks: the new silent revolution in tourism

Silent, but conitnuosly, the change of habitudes of tourist is going further and further.
It has began some years ago with the " wedding" between Low Cost Airlines Companies and teh development of internet.
The increase of the number of flights and hub of destination gave to minor towns the great opportunity to step into international tourist flows. This made a change in tourist behaviour: to shorten traditional holidays and to spent more time in Year a Short Break, Week Ends normal (from Friday night to Sunday night) or long Week End (from Thrusday to Sunday, or from Friday to Monday) according the best flight terms, checked by onself trough internert booking systems a long time in advance.
Great opportunities are now available to commercial operators, who can intercept this change in consumers behaviour and new destination near the low cost hub can step forward to internatinal flows. An enthusiastic challenge to be built together joining talent and know how.
One thing is sure: IT DOESN'T STOP!!
Ciao
Omero Mariani