THE CHANGE OF MENTALITY IS NEEDED

Dear Firends and Followers,

I am convinced that soon nothting in tourism and travel will be the same. This long crisis, low cost fare, technology, Social Media, User Generate Content are transforming the way of marketing.

Everything is moving. Personally we planned to attend as usual the International Fairs, scheduling Vakantiebeurs, Urecht, Salon des Vacances, Brussels, FREE, Munich, BIT Milan, ITB Berlin, and now after the first attendance we registred a drop of visitor in Utrecht, which is usually on of the Best fairs in the international panorama.

More than 14.000 vistor less than in 2009 seems to be the Fair's peformance.

This figures lead us to a reflection: are the fairs in crisis or is there still a crisis in the tourist market?

May be true that the new Technology threatens the traditional market and the old system of distribution made of: exhibition - travel organisers, travel agency, for the benefit if, internet - social media - user generated contents.

I think that it's too early to give an answer, I like to wait and see the result of the international fairs in the first half of the Year....

Further more, may be that I will change habitude to communicate, next I will write less and prompt more videos, videomarketing directly from my notebook, and you will tell me if this could bee usefull.

Freindly Yours,

Dr. Omero Mariani
Destination Manager

Grape Harvest Folks Feast

Terni, South Umbria, Lake of Piediluco's backstage Sky Family Life TV

Google Insights Search helps networking

Great tool: Google Insights for Search, great tool which allows to analyse the trend of online searches conducted on the engine of Google. Through Google Insights for Search, you can get an idea of popular searches, comparing the popularity of a search in relation to another and, in general, have a look at the "spirit of the times" that transpires from what people are looking for on web. So you can set "tag" according the most researched words.

The new version of Insights also offers some additional services compared to the previous, now You can check words that are expected to be researched in the next future. On historical trend and using the new animated feature of the maps is now possible to see how the interest in certain words has evolved over time. You can see how languages influence the research, so pay attention on setting your tags, think ‘ webbish ‘ i.e. Travel is used in UK, USA, CANADA, AFRICA AND SOUTH AFRICA and not by Europeans, Tourism is chosen mostly in South east Africa, Australia and Asia; for my Italian friends Tour Operator is used only in Italy,
So dear Friends starting from me on we have to repositioning our tags.

Insights is a great tool in support of search advertising, it allows to develop and refine the keywords used in online campaigns, to analyse economic trends, to look on the costume and language use.

Insights gives you a large range of possible interest referred to a particular time (the "forecasts" offers a look at the trends for different searches), You have a look on an animated world map and comparative diagrams incorporate into their websites (any graph generated with Insights for Search can be published so easy on the pages of any site).

The performance trends of research (you can type more keywords separated by comma for compare the performance of several terms of popularity), discover the diversity of interests in different geographical areas (you can see the difference in interest in a certain topic in different countries, cities or regions), see the related searches and the most successful in growth (you can see which related to your searches are most popular and which are growing in popularity):

Last but not least you can refine searches by category (you can view the most popular searches in a particular category).

The only think you cannot do I to remain still in front of this exceptional tool

For More info Google Insights

Destination Manager
Dr. Omero Mariani