The new traveller...

" ...At a time when customers have ceased to trust brands; when they favor the recommendations of friends and peers over the exhortations of sales personnel;

and when they can research a producer’s claims or compare supplier’s prices on their mobiles as they walk to the check out stand, loyalty cannot be bought.

It can only be earned through assiduous attention to detail, through rigorous honesty, through genuine respect for the customer’s intelligence and through genuine".

quote from: Tourism Internet Marketing 2.0.

I do agree totally, now I got even a quote on what for a long time has been just my perception.

Think over !!

Destination Manager
Omero Mariani

MICE, Meeting in Umbria Workshop

Opening ceremony this morning in Perugia, with a meeting at Palazzo Donini, the third edition of 'Meeting in Umbria - Umbria Travel MICE Exchange conference to which take part sixty tour operators from all over Italy, and twenty-two operators in Umbria.

'Umbria - said the regional minister for tourism and culture Fabrizio Bracco during the meeting - as well as facilities for congress, offers the added value of an area in which you combine art and culture, history, traditions, environment, landscape, food and wine.'' The offer is rich and varied and that 'can express the soul of Umbria, its' way of living ' according the ' claim ' chosen to promote the unity ot the region. This was also emphasized in the speeches of the Tourist councillor of the Province of Perugia Roberto Bertini, and by the councilor for economic development and tourism of the Municipality of Perugia Lomurno Joseph, and by City councillor for and Valentinians Events Valentinians of Terni Dr. Roberto Fabrini and by the President of the Chamber of Commerce of Perugia, George Mencaroni.

Mr. Cimicchi introduced the works, Chief Executive of the Umbrian Tourist Board: " tourism in general and in particular and MICE - 'was said during the meeting - passed through a not flourishing period. Italian Data Centre of MICE showed a decline in average stay of delegates in the various destinations. this i, due to the reduced budget available to promoters and participants. The presence of Umbria indicates, however, that the ability 'and attention to the needs of the market is still rich, particullary in MICE.''

'Meeting in Umbria', which will end 'June 20th, and' was organized by the Tourist promotion board in collaboration with The Region of Umbria, Foundation of Bank Cassa di Risparmio Perugia, Perugia Municipality and the Chamber of Commerce of Perugia.

Destination Manager
Dr. Omero Mariani

THE CHANGE OF MENTALITY IS NEEDED

Dear Firends and Followers,

I am convinced that soon nothting in tourism and travel will be the same. This long crisis, low cost fare, technology, Social Media, User Generate Content are transforming the way of marketing.

Everything is moving. Personally we planned to attend as usual the International Fairs, scheduling Vakantiebeurs, Urecht, Salon des Vacances, Brussels, FREE, Munich, BIT Milan, ITB Berlin, and now after the first attendance we registred a drop of visitor in Utrecht, which is usually on of the Best fairs in the international panorama.

More than 14.000 vistor less than in 2009 seems to be the Fair's peformance.

This figures lead us to a reflection: are the fairs in crisis or is there still a crisis in the tourist market?

May be true that the new Technology threatens the traditional market and the old system of distribution made of: exhibition - travel organisers, travel agency, for the benefit if, internet - social media - user generated contents.

I think that it's too early to give an answer, I like to wait and see the result of the international fairs in the first half of the Year....

Further more, may be that I will change habitude to communicate, next I will write less and prompt more videos, videomarketing directly from my notebook, and you will tell me if this could bee usefull.

Freindly Yours,

Dr. Omero Mariani
Destination Manager

Xmas Concert Nessun Dorma

Hi Friends,
here I am again, with some ideas to promote my destination, the City of Terni, City of Saint Valentine.
In this occasion I will present to your attention the Opera tradition with a particulare perfomance of the Tenor Paolo Macedonio, singing in the franziscan Church of the " Sacro Cuore " the Holy Heart, in front of the main Altar and the Nativity.
Chistmas is one of the best times to visit Umbria and Terni of course.
Enjoyt the clip...




Destination Manager
Dr. Omero Mariani

Melodies and Sound of Xmas, in Terni,

HIDEWAYS ROOMS FOR LOVE

ULTRA LUXURY FASHION HOTEL: A NEW WAY TO LUXURY TRAVEL

Now it's true in Dubai. In UAE now the tallest building of the world. " Burj Dubaj " On the 25th July 2007 the aspiration turned into realty.

This represents the dream of men to have built the tallest tower in the World or as it is mentioned in web " the world's higest aspiration ".




Here in Dubai, in this Tower will be housed the first Armani Fashion Hotel and Residences. A new way to luxury travel. Armani's style in home furnshing such as Casa Armani, made of clean lines, praticality and elegance, will give the italian touch of elegance to this ultra-luxury Hotel and Residences.

For More info: Burjdubai

Destination Manager
Dott. Omero Mariani

Tourist Trends: East Europe worse than West

European Travel Commission dissaminate information on the European tourism trends in the second quarter 2009. The number of international visitors to the continent, in the period, decreased by 10% and most of the countries has dropped, with the worst performance in Central and Eastern Europe.

Double-digit decreases were recorded, in fact, from Poland, Romania, Czech Republic, Lithuania and Russia, but also Portugal and Spain are in decline, with arrivals at minus 12 and minus 14%.

The main cause of decline in these cases, seems to be, the fall in arrivals from Great Britain.

But there are exceptions such as Iceland, which, thanks to favorable exchange rate in the first quarter 2009 reported an increase.


For more information link to the source European Travel Commission

Destination Manager ( DMO )
Dr. Omero Mariani

CRISIS IN TOURISM AND COMMON MISTAKE'S IN TOURISM p2 (PPOs)

Dear followers, Mercury's report 2009, deserves for explaining certain clichés and common mistakes that are very nice, but that should to a carefully approach towards the statistical analysis and synthesis.

1) France in not the first Country in Tourist Ranking !

UNWTO diffuses rankings that are calculated considering the transit of tourists at their borders. This means that even tourist moving by car towards Spain, Portugal, United Kingdom, Netherlands could be involved in their ranking. A more accurate analysis could be very usefull. It is easily understandable that the ranking made by this method of " borders " should be rewritten and that there will be some surprises in rankings.

2) World Economic Forum has its own ranking method and the result is undoubltely particular

Italy is 28° with 4.8 score, after Cyprus 4.87 score, Malta 4.86 score, Estonia 4.85 score and so on, ah by the way Switzerland is at the top with 5.63 score. Just a question, how may people are living in this country, how is the inbound travel sector, and what is the historical tourist appeal of this countries. Personally I don't know the method and I wonder who really knows it. I would like to have some more information before taking for granted rankings on which I will settle marketing actions. Think over !

3) Statistics in tourims are always calculated on what happened in the past: the previous year.

This is like moving step by step forwards, with your head turned backwards. Do you see ? Easily you can imagine, to edit marketing plans for the future based on previous trends. Do you think we will be able to match the needs of future. The expectations of tourists. May be but honestly speaking we should have more forecasting, more surveys on what will be happen, instead of what happened. Marketing Plans and Campaing could be more accurate and may be matching more the needs and expectation of tourists.

Friendly,

Destination Manager ( DMO's )
Dr. Omero Mariani

Fake Reviews, Achilles heel of Tripadvisor

Tripadvisor put red warnings on hotel pages with fake review to avoid the collapse of trust.

A forced countermesure for skip out distrust of users.

But let us explain our opnion from the beginning.



One of the most important web 2.0 tools in tourism are the new users genereated contents UGCs, such as for instance Tripadvisor, Tripatlas, Triponia, Tripwolf. Tripadvisor is the leader of these websites, and boast more than 25 milion reviews.












All these are more or less the same kind of websites, made by the review of customer, i.e users of the facilities and locations in which thew spent their vacation. Users can post in a social networking way, posts, opnion, report their experience, post photos and videos, and more. A very intersting idea at the begininning, and even me used it for the search of a restaurant in Amsterdam. An Air marketing tool, a mouth to mouth, advertising, very usefull because percieved as trustful by turist and users.

But what happenend.

In the short time users had a plain dealing, and I am convinced that mostly still do, but, someone thought to take advantge of this good faith and started to post own review to boost image, opnion, and sales.

This incorrect dealing, forced Tripadvisor to put a red warnings on the pages of the unfair users, so long as the incorrect dealing lasts out.

... part one ... to be continued ....

Destination Manager
Dr. Omero Mariani