Terni City of Love

Dear Friends and Followers,

I'd like to introduce you a new way, a new concept of the City of Terni,

Terni, South Umbria, Lake of Piediluco's backstage Sky Family Life TV

Google Insights Search helps networking

Great tool: Google Insights for Search, great tool which allows to analyse the trend of online searches conducted on the engine of Google. Through Google Insights for Search, you can get an idea of popular searches, comparing the popularity of a search in relation to another and, in general, have a look at the "spirit of the times" that transpires from what people are looking for on web. So you can set "tag" according the most researched words.

The new version of Insights also offers some additional services compared to the previous, now You can check words that are expected to be researched in the next future. On historical trend and using the new animated feature of the maps is now possible to see how the interest in certain words has evolved over time. You can see how languages influence the research, so pay attention on setting your tags, think ‘ webbish ‘ i.e. Travel is used in UK, USA, CANADA, AFRICA AND SOUTH AFRICA and not by Europeans, Tourism is chosen mostly in South east Africa, Australia and Asia; for my Italian friends Tour Operator is used only in Italy,
So dear Friends starting from me on we have to repositioning our tags.

Insights is a great tool in support of search advertising, it allows to develop and refine the keywords used in online campaigns, to analyse economic trends, to look on the costume and language use.

Insights gives you a large range of possible interest referred to a particular time (the "forecasts" offers a look at the trends for different searches), You have a look on an animated world map and comparative diagrams incorporate into their websites (any graph generated with Insights for Search can be published so easy on the pages of any site).

The performance trends of research (you can type more keywords separated by comma for compare the performance of several terms of popularity), discover the diversity of interests in different geographical areas (you can see the difference in interest in a certain topic in different countries, cities or regions), see the related searches and the most successful in growth (you can see which related to your searches are most popular and which are growing in popularity):

Last but not least you can refine searches by category (you can view the most popular searches in a particular category).

The only think you cannot do I to remain still in front of this exceptional tool

For More info Google Insights

Destination Manager
Dr. Omero Mariani

ULTRA LUXURY FASHION HOTEL: A NEW WAY TO LUXURY TRAVEL

Now it's true in Dubai. In UAE now the tallest building of the world. " Burj Dubaj " On the 25th July 2007 the aspiration turned into realty.

This represents the dream of men to have built the tallest tower in the World or as it is mentioned in web " the world's higest aspiration ".




Here in Dubai, in this Tower will be housed the first Armani Fashion Hotel and Residences. A new way to luxury travel. Armani's style in home furnshing such as Casa Armani, made of clean lines, praticality and elegance, will give the italian touch of elegance to this ultra-luxury Hotel and Residences.

For More info: Burjdubai

Destination Manager
Dott. Omero Mariani

Tourist Trends: East Europe worse than West

European Travel Commission dissaminate information on the European tourism trends in the second quarter 2009. The number of international visitors to the continent, in the period, decreased by 10% and most of the countries has dropped, with the worst performance in Central and Eastern Europe.

Double-digit decreases were recorded, in fact, from Poland, Romania, Czech Republic, Lithuania and Russia, but also Portugal and Spain are in decline, with arrivals at minus 12 and minus 14%.

The main cause of decline in these cases, seems to be, the fall in arrivals from Great Britain.

But there are exceptions such as Iceland, which, thanks to favorable exchange rate in the first quarter 2009 reported an increase.


For more information link to the source European Travel Commission

Destination Manager ( DMO )
Dr. Omero Mariani

CRISIS IN TOURISM AND COMMON MISTAKE'S IN TOURISM p2 (PPOs)

Dear followers, Mercury's report 2009, deserves for explaining certain clichés and common mistakes that are very nice, but that should to a carefully approach towards the statistical analysis and synthesis.

1) France in not the first Country in Tourist Ranking !

UNWTO diffuses rankings that are calculated considering the transit of tourists at their borders. This means that even tourist moving by car towards Spain, Portugal, United Kingdom, Netherlands could be involved in their ranking. A more accurate analysis could be very usefull. It is easily understandable that the ranking made by this method of " borders " should be rewritten and that there will be some surprises in rankings.

2) World Economic Forum has its own ranking method and the result is undoubltely particular

Italy is 28° with 4.8 score, after Cyprus 4.87 score, Malta 4.86 score, Estonia 4.85 score and so on, ah by the way Switzerland is at the top with 5.63 score. Just a question, how may people are living in this country, how is the inbound travel sector, and what is the historical tourist appeal of this countries. Personally I don't know the method and I wonder who really knows it. I would like to have some more information before taking for granted rankings on which I will settle marketing actions. Think over !

3) Statistics in tourims are always calculated on what happened in the past: the previous year.

This is like moving step by step forwards, with your head turned backwards. Do you see ? Easily you can imagine, to edit marketing plans for the future based on previous trends. Do you think we will be able to match the needs of future. The expectations of tourists. May be but honestly speaking we should have more forecasting, more surveys on what will be happen, instead of what happened. Marketing Plans and Campaing could be more accurate and may be matching more the needs and expectation of tourists.

Friendly,

Destination Manager ( DMO's )
Dr. Omero Mariani

Fake Review threaten UGC

UGSs jeopardised by fake review.

Let’s follow our first post and opinion on fake review in users generated content web site.
Starting from the power of confidence that this site have, they are perceived as very reliable by users, customer and tourist of course; simply for the fact that other people is wanting to share on web, their enthusiasm of their travel; posting opinions, recommendation, photos and may be videos.
In marketing the phenomenon is know as “air marketing” i.e. one to one word, mouth of mouth communication, but nowadays this phenomenon has become more diffused and more popular, thanks social media tools and networks, one of these is the UGCs.

Focusing on the deep reasons, we surely know from statistics, that in the past tourists have always considered friends’ experiences as the best source of information. On average, the experience of friends, affects more than 60% on motivations of travel choices by a potential tourist.
In front of a tourist made review , they feel more at ease and then tend to considers the information more accurate and reliable.
Reliability, Truth, Accuracy and “lack of ulterior motives” are the success of this kind of information.
So it is easily understandable, as the dissemination of fake reviews, is perceived as a threat to the reliability from users and UGCs webmaster. From here the salutary admonition of Tripadvisor.

It is my personal opinion that tourist information should be accurate, true, clear and easily understandable, without fraud, manipulation, ulterior motives etc., all the more so in a site made by and for users themselves. This is not the only parameter of success of the site but also the fundamental and logical step to develop business.

This is the only way…others are false steps.

Destination Manager
Dr. Omero Mariani

Fake Reviews, Achilles heel of Tripadvisor

Tripadvisor put red warnings on hotel pages with fake review to avoid the collapse of trust.

A forced countermesure for skip out distrust of users.

But let us explain our opnion from the beginning.



One of the most important web 2.0 tools in tourism are the new users genereated contents UGCs, such as for instance Tripadvisor, Tripatlas, Triponia, Tripwolf. Tripadvisor is the leader of these websites, and boast more than 25 milion reviews.












All these are more or less the same kind of websites, made by the review of customer, i.e users of the facilities and locations in which thew spent their vacation. Users can post in a social networking way, posts, opnion, report their experience, post photos and videos, and more. A very intersting idea at the begininning, and even me used it for the search of a restaurant in Amsterdam. An Air marketing tool, a mouth to mouth, advertising, very usefull because percieved as trustful by turist and users.

But what happenend.

In the short time users had a plain dealing, and I am convinced that mostly still do, but, someone thought to take advantge of this good faith and started to post own review to boost image, opnion, and sales.

This incorrect dealing, forced Tripadvisor to put a red warnings on the pages of the unfair users, so long as the incorrect dealing lasts out.

... part one ... to be continued ....

Destination Manager
Dr. Omero Mariani

Travel 2.0 new website of Austria

Dear Friends,

more than many words, have a look at Austria's new website, web 2.0 evolution, in my opinion a great tool of information, technology, tourism and destination marketing.

Geniuos the three click theory: discover, plan, search&book

Here follows the video cilp made for Youtube:



have a look at and leave your opinion.

Destination Manager
Omero Mariani

Pressrelease in Germany, no problem anymore

An unbelivable Travel 2.0 tool for the German Market.

More than 400 Media in three clicks far from You. This is the occasion to comunicate your product on the German market within a reasonable price.

How ? Get a look at the Travel Press Office travelpressoffice which is wanting to introduce to you a new online media tool as press distribution service for the travel and tourism industry.

In my opinion I will try it and see what is coming out.

God Job to All

Destination Manager
D. Omero Mariani

Tourism Recovery only in 2010

The negative trend in international tourism that emerged during the second half of 2008 intensified in 2009.

In view of the rapidly deteriorating global economic situation, economic growth prospects have repeatedly been adjusted downwards over the past six months. While at the time of the previous UNWTO forecast in January, the International Monetary Fund was still counting on positive growth over 2% for the world economy in 2009, a decline of 1.3% is now expected.

Tourism is seriously impacted, given the sharp reduction in business activity, decreasing disposable income and associated increased unemployment, particularly in key tourism source markets. Exchange rate fluctuations have added to the general uncertainty and business and consumer confidence have yet to recover. Furthermore, the level of advanced bookings, coupled with the reduction in airline capacity, make recovery before 2010 difficult.

There is additional uncertainty regarding the future of the influenza A(H1N1) virus and its effect on demand in the short to medium term. It should be stressed, however, that at the moment no restrictions on international travel are recommended by the World Health Organization (WHO).

Taking account of the results for the first four months of the year and the current conditions, worldwide growth in international tourist arrivals is expected to end up between -6% and -4% for the full year. The pace of decline is expected to soften in the remainder of the year, with the months May-August projected at between -6% and -4%, and September-December between -5% and -3%.

(extract by UNWTO barometer)

Destination Manager
Omero Mariani

Proximity Marketing in Toursim? A new fronteer

Proximity Marketing in Toursim? Maybe

Bluetooth, toothing a simply tool on your handy that will transforme your device in a marketing gun.

Have You ever thought to send in a range of 10-50-100 metres a short message, video or audio file as a promotional ad to a potential customer. With no cost at all.

Now this will be possible with bluetooth technology.

A new software on your handyphone or nootebook or other device which support bluetooth can allow You to send short messages to people who are in the halo of your bluetooth.

This phenomenon goes under the name of Proximity Marketing.

I will try this new tool next, maybe during an international Fair to invite people to my booth for a gadget.

I will keep You informed... to be continued -

DM Omero Mariani

For more information

http://www.en.wikipedia.org/wiki/Proximity_marketing

Travelling in the Space

Under construction the new port for the Space in New Mexico, from which the first shuttle to the Space will be launched by Virgin Galactic, which will be soon follewed by other space companies.
"The future of the space will be here and we are not far from a new space era," says Ceo Steve Landeene". " Our main goal is not only to bring tourists out of the atmosphere of the Earth but also to increase reaserch. Tourist will allow to cut cost for aerospacial missions".

DM Omero Mariani

" Country & Cosy " Tour Building - third part

Country & Cosy - part one - finest selection

DM - Residenza d'Epoca una nuova forma di ospitalità/ di lusso/ Historical Residence Luxury Hospitality

Hallo,I'd like just ot present You a new way to luxury hospitality.

If You are looking for a new concept of Hospitality let's have a look at these Historical Residences in Umbria.

These facilities are certified by a Panel of Professor of the University of Perugia.
Charming location, excellent furniture, marvellous atmosphere.
Ideal for MICE, Relax, Honey Mooners and Weddings

Let's have a look at these first selection and please let me have your opinion

HISTORICAL RESIDENCE SELECTION, by Omero Mariani

San Pietro in Valle
Posta Donini
Dimora Storica
Castello dell'Oscano
Castello Monterone
San Pietro Resort
Eremo delle Grazie
Madonna di Costantinopoli

Have You see what I am talking about. Do You feel any business idea with them. I am sure Yes, let me know your impressions...

Omero Mariani
Destination Manager