giovedì 28 gennaio 2010

Branding an Event: Saint Valentine's Official Celebration

Dear Friends and Followers,

here we go, with branding an Event. In this case we try to build the indentity of the event. The concept is to link Saint Valentine to his birthplace and homeland. We take advantage from his celebration, which take place in Terni around the 14th February every Year. 48 days long of Events.

Moving from the concepto to mix the sacred and profane aspects the result is the brand that you see with the pastoral staff of Bishop Valentine, taken from the portrait of Renaissance Piermatteo D'Amelia shown in the picture.

We then joined the heart symbol of love for excellence you get the final result and the following brand
































You can certainly recognise the Word " Amore " which means love, and the word " città " that means City.

In this way the final is Terni, City of Love, because birthplace of Saint Valentine and the beginning of all the Saint Valentine's Day's all over the world. Terni is the cradle of Love, and we hope to present it on the International Travel Markt as City of Love full of romance.

Keep in touch to be continued with the celebration


Destination Manager
Dr. Omero Mariani

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